Base Knowledge
NA
Teaching Methodologies
In this curricular unit, the following teaching methods are used:
a) Verbal methods, using exposition, explanation, dialogue, debate and interrogation;
b) Intuitive methods, using demonstration, audio-visual and written texts;
c) Active methods, using group work and case studies.
Learning Results
a) Understand entrepreneurship as a development force for tourism and the economic vitality of society.
b) Understand entrepreneurship as a philosophy of personal life that fosters change and finds in disruptive (technological) changes of the market new business opportunities and personal fulfillment.
c) Develop an entrepreneurial attitude through understanding business objectives and behaviors.
d) To be present that the entrepreneur captures in advance the new market trends and generates new consumption habits through the creation of innovative products and services.
e) Stimulate entrepreneurial potential and learn about the decision-making process and the determinants of business creation.
f) Develop a business plan in the tourism sector and assess its economic and financial viability.
g) Identify funding sources for businesses in the tourism sector.
Program
1. Entrepreneurship and sustainable development of the territory
2. The entrepreneurial spirit, skills and skills of the entrepreneur
2.1. The role of the entrepreneur and the entrepreneurial process
3. Opportunities, ideas, and innovation in tourism
3.1. Entrepreneurial strategies: generation and exploration of new business ideas in tourism
3.2. From the idea to the definition of the business – Formulate, implement and manage a business idea in the tourism sector.
4. The entrepreneurial business plan for the tourism sector
4.1. Stages of preparation of a business plan: diagnosis, evaluation, and implementation of the entrepreneurial project
4.2. The tourist market and marketing mix strategies
4.3. Analysis of the economic and financial viability of the investment project
4.4. Forms of financing a business/ project in tourism
Grading Methods
- - Individual work - 50.0%
- - Exam - 50.0%
- - Group work - 50.0%
- - Frequency - 50.0%
Internship(s)
NAO
Bibliography
Berg, G. V. D. & Pietersma, P. (2015). Os Principais Modelos de Gestão. Actual Editora.
Carvalho, L. C., & Costa, T. G. (2015). Empreendedorismo – Uma Visão Global e Integradora. Edições Sílabo.
Figueira, A. P., & Ferreira, A. (2011). Marketing Territorial – Uma nova dimensão do marketing. Moderna Editorial Lavores. Hisrich, R., Shepherd, D. A., & Peters, M. P. (2014). Empreendedorismo . McGraw Hill.
Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer). Wiley.
Portugal, M. N. (2015). Empreendedorismo e Gestão Estratégica. Escolar Editora. Sarkar, S. (2014). Empreendedorismo e Inovação. Escolar Editora.
Silva, E. S., Monteiro, F., & Resende, M. (2017). Plano de Negócios – Abordagem Estratégica e Financeira. Vida Económica.