Design I

N/A

1 The methodological choices will focus on three key educational components: oral presentation oriented to the estimated contents; study and presentation of works/ productions and their authors; work development under the teacher guidance.

2 Given the specificity of this curricular unit and in accordance with the academic regulations, it requires that the student ensure minimal of 40 contact hours (classes), attending him the right to conduct exam if didn’t obtain approval by continuous assessment.

3.1 Acquire knowledge on the general principles of graphic design, design practice and development phases of a product, from briefing to project approval;
3.2. Recognize graphic design, its aspects, as well as interdisciplinary relations with other areas of design;
3.3 Acquire theoretical, practical, technical and aesthetic knowledge necessary for visual communication of concepts/ideas;
3.4 Know how to collect, analyse and select information in order to develop reasoned and creative strategies;
3.5 Know how to analyse alternatives in design project, taking into account the visual message sent to a targeted audience.

4.1 Graphic Design
4.1.1 General Principles of graphic design
4.1.2 Graphic design and visual communication
4.1.3 Graphic design and interdisciplinary relationships
4.2 Projectual practice in graphic design
4.2.1 Analytical, creative and design phases
4.2.2 Projects and categories of graphic design
4.2.3 Concept to preview
4.3 Design and graphic identity
4.3.1 Identity design and corporate image
4.3.2 Design applied to the product
4.3.3 Graphic design and graphic Support

• - Theoretical component - 35.0%
• - Practical component - 65.0%

• - Theoretical and practical component - 25.0%
• - Theoretical component - 25.0%
• - Practical component - 50.0%

NAO

Adams, S.; Dawson, P; Foster, J. & Seddon, T. (2020). Graphic Design Rules: 365 Essential Dos and Don’ts. Princeton Architectural Press
Airey, D. (2014). Logo Design Love: A Guide to Creating Iconic Brand Identities. Peachpit Press
Bokhua, G. (2022). Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons. Rockport Publishers
Chaves, N. (2013). La imagen corporativa, teoría y práctica de la identificación institucional. Editoral Gustavo Gili.
Dabner, D.; Stewart, S. & Vickress, A. (2020). Graphic Design School. Thames Hudson
Dufranc, G. (2021). Packaged Brands. Independently published
Evamy, M. (2021). Logo, revised edition. Laurence King Publishing
Lupton, E. (2016). Intuição, Ação, Criação, Graphic Design Thinking. Editoral Gustavo Gili.
Muller, J. & Wiedemann, J. (2022). Logo Beginnings. Taschen
Wheeler, A. (2019). Design de Identidade da Marca. Bookman
Wiedemann, J. (2017). The Package Design Book. Tashen