Events Organizations and Sponsorship

N/A

The teaching/learning methodology aims at facilitating the integration of contents by the students. The course contents will be developed through active and expositive teaching methods, through: a) theoretical sessions (under the responsibility of the teacher); b) theoretical and practical sessions where the active participation of the student becomes important so that learning is meaningful, enhancing the critical thinking and the ability to adopt effective practices. The evaluation will be done by choosing one of the following possibilities:

1- Continuous/periodic assessment: a) participation in the realization of group works, in the course of classes: 10%

b) a final group work to be presented in class (respecting the previously constituted groups): 50%

c) A written assessment test based on the syllabus: 40%. (minimum score of 7 points)

2- EXAM: will consist of an individual written test: 100%

 Acquire the skills required to enable the future application of these communication formats in professional activity (manager of communication) and / or as part of a strategy of differentiating business communication. Apply variables as alternative forms of communication linking messages among different audiences (internal and external) and as part of the communication plan, associating them with activities oriented to sports, social, cultural or environmental contexts.

I – Events and their Importance in Organizational Communication

• Definition and characterization

• Strategic importance and reasons for growing business events and benefits.

• Event typology and expected results

II – Event Planning Steps

• Goals, Strategy, Theme, Target Audience

• Schedule

• Budgeting

III – Operationalization of the event

• Human and technical resources

• Event disclosure and notions of media relations

IV- Sponsorship

V – The patronage

• - Frequency - 40.0%
• - Attendance and Participation - 10.0%
• - Individual and/or Group Work - 50.0%

• - Exam - 100.0%

NAO

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Costa, I., F. (2004),Marketing Cultural: O patrocínio de atividades culturais como ferramenta de construção de marca., Editora Atlas Brasil

Duarte, J. D. O. (2009). Organização e Gestão de Eventos: Métodos e técnicas e a sua aplicação na atividade das empresas de eventos. (Dissertação: Monografia). Universidade Fernando Pessoa, Porto

Giacaglia, M. C. (2006a). Eventos: como criar, estruturar e captar recursos. Pioneira Thomson Learning.

Giacaglia, M. C. (2006), Organização de eventos: teoria e prática. Pioneira Thomson Learning.

Isidoro, A., Simões, M.,  Saldanha S.,  Caetano, J. (2013). Manual de Organização e Gestão de Eventos. Lisboa: Edições Sílabo

Oliveira, S. M. T. (2016). Práticas de Planeamento e Organização de Eventos. (1ª ed.). Brasília: IFB – Instituto Federal de Brasília