Graphic Design II

N/A

The methodological choices will focus on two key educational components:

– Theoretical-practical component – oral presentation oriented to the estimated contents;

– Practical component – study and presentation of works/productions and their authors and work development under the teacher guidance.

1 Acquire theoretical, practical, technical and aesthetic knowledge necessary for visual communication of concepts / ideas.
2 Acquire knowledge about the poster, its stages of development, from presenting the project to completion, taking into account its constituent elements, as well as the principles of composition.
3 Analyse and discuss graphic designs as a strategy for new formulations and concepts.
4 Know how to analyse alternatives in a graphic design project, taking into account the visual message sent to a targeted audience.
5 Develop procedures for collecting, analysing and selecting targeted information for the definition of grounded and creative strategies.
6 Develop, plan and organize graphic designs according to their purpose.

1. Poster
1.1. Poster functions and characteristics
1.2. Message: denotation and connotation, meaning, text-image relations, poster narrative
1.3. Poster elements
2. Principles of composition
2.1. Unity; harmony; simplicity; atmosphere; balance; hierarchy; reading direction; tension
2.2. Areas of attention; optical center.
2.3. “White” areas
2.4. Page, margins, columns, grid: axial relationships, groupings
3. Advertising and social campaigns
3.1. Characteristics of a campaign
3.2. Advertising media: mupis and outdoors, brochures, vehicles, advertising gifts, ads for different media
3.3. Visual rhetoric
4 Signs and signage
4.1 Types of signage: identification, direction, orientation, regulation
4.2 Signage systems: elements and considerations
4.3 Typography, color, symbols

• - Group work (practical component) - 65.0%
• - Individual and/or Group Work - 35.0%

• - Theoretical Component - 25.0%
• - Practical Component - 75.0%

NAO

Baer, K. (2021). Information Design Workbook, Revised and Updated: Graphic approaches, solutions, and inspiration + 30 case studies. Rockport Publishers

Dabner, D.; Stewart, S. & Vickress, A. (2020). Graphic Design School. Thames Hudson

Kane, J. (2012). Manual dos Tipos. Editoral Gustavo Gili

Laserow, S. (2020). Making Posters. Bloomsbury Visual Arts

Landa, R. (2016). Advertising by Design: Generating and Designing Creative Ideas Across Media. John Wiley & Sons

Lupton, E. (2015). How Posters Work. Cooper Hewitt

Müller, J. &  Wiedemann, J. (2017).  The History of Graphic Design : 1890-1959 (Vol:1). Taschen

Müller, J. &  Wiedemann, J. (2017).  The History of Graphic Design : 1960-Today (Vol:2). Taschen

Rendgen, S. & Wiedemann , J. (2020). Information Graphics. Taschen

Van Uffelen, C. (2021). Designing Orientation: Signage Concepts & Wayfinding Systems. Braun Publishing

Victionary (2022). You Are Here 2: A New Approach to Signage and Wayfinding. Victionary