Mothion Design

N/A

6.1 The methodological choices conducive to the fulfillment of the program of the course will focus on two key educational components:
– Theoretical component – oral presentation oriented to the estimated contents;
– Practical component – work development under the teacher guidance.
6.2 The assessment in the curricular unit will take place, at the option of the student, in one of the following ways:
– Continuous evaluation;
– Evaluation by exam.
The evaluation in those modalities will obey criteria that will be explained in the statements and/or other elements presented, according to the following components and weights:
CONTINUOUS EVALUATION
– In-person participation – 10% weight in the global assessment;
– Individual work – 25% weight in the global assessment.
– Group work – 65% weight in the global assessment.
EVALUATION BY EXAM
– Theoretical component – 30% weight in the overall assessment of the exam;
– Practical component – 70% weight in the exam’s global assessment.

3.1 Learn the concepts of composition and animation, integrating the basic principles of motion design and the terminology of the composition in which this area develops;
3.2 Know how to operate and manipulate digital technology equipment of representation, composition, and animation;
3.3 Ability to develop a product narrative;
3.4 Create and animate elements, with technical and aesthetic skills.

4.1 CONTEXTUALIZATION OF MOTION DESIGN IN VISUAL CULTURE
4.1.1 Audiovisual Arts in Contemporary;
4.1.2 Motion Design on the authoring process: presentation of companies, productions, and promotion of relevant interest for future professionals in the area.
4.2 CREATION
4.2.1 Creation and development of assets with animating purposes;
4.2.2 Digital Production Process.
4.3 ANIMATION
4.3.1 Animation basic principles;
4.3.2 Animation in Motion Design context.
4.4 EDITING
4.4.1 Typography, infographic, and color;
4.4.2 Video editing.

• - Practical component - 70.0%
• - Theoretical component - 30.0%

• - Attendance and Participation - 10.0%
• - Group work - 65.0%
• - Individual and/or Group Work - 25.0%

NAO

Lovejoy, M. (1997). Postmodern currents: art and artists in the age of electronic media. Prentice-Hall.
Williams, R. (2009). The Animator’s Survival Kit. Faber and Faber.
Shaw, A. (2015). Design for Motion: Fundamentals and Techniques of Motion Design. Routledge.
Crook, I. & Beare, P. (2016) Motion Graphics, Principles and practices from the ground up. Bloomsburry.
Blazer, L. (2015). Animated Storytelling: Simple Steps for Creating Animation and Motion Graphics. Peachpit Press.
Jackson, C. (2018). After Effects for Designers: Graphic and Interactive Design in Motion. Routledge.