Workshop: Communication and social networks

Base Knowledge

N/A

Teaching Methodologies

The development of skills programmed in this course is enhanced by teaching methodologies based on expository and active sessions, in which the students’ ability to read and interpret bibliographic information and perform tasks of journalistic production for social networks is explored.
The evaluation of knowledge will focus the practical work performed (60% individual task; 40% group tasks). The assessment by exam, is to be held at the end of the school year, and will be based on completion of a written test, which will focus on the entire program.

Learning Results

-To develop a journalistic look about information available through the Internet
-To understand the different behavior of the consumer of news on the Internet
-Produce journalistic work for Internet media
-Reflect on the future of journalism considering the emergent possibilities of content distribution, products and services.

Program

1. Social networks:
– 1.1. Social networks on the Internet;
– 1.2. Information broadcast in social networks;
– 1.3. Media and social networks.
2. Social media:
– 2.1.Social media tools;
– 2.2. How social networks is changing media;
– 2.3 The “pros and cons” of social media.
3. Case studies lab.

Grading Methods

Continuing evaluation
  • - Group works - 40.0%
  • - Individual work - 60.0%
Exam
  • - Exam - 100.0%

Internship(s)

NAO

Bibliography

DUNHAM, R. S. (2019). Multimedia Reporting : How Digital Tools Can Improve Journalism Storytelling. Singapore: Springer Verlag.
HJORTH, L. & HINTON, S. (2019). Understanding Social Media. London: SAGE Publications Ltd.
JENKINS, H. (2006). Convergence culture: where old and new media collide. New York: New York University Press.
NEWMAN, N. (2021). Journalism, Media, and Technology Trends and Predictions 2021. The Reuters Institute for the Study of Journalism. U.K.
Quandt, T., & Singer, J. B. (2009). Convergence and Cross-Platform Content Production. In K. Wahl-Jorgensen & T. Hanitzsch (Eds.), The Handbook of Journalism Studies (pp. 130–144). New York: Routledge.
Quinn, S. (2009). Convergence Journalism: The Fundamentals of Multimedia Reporting. New York: Peter Lang Publishing Inc.
Thornburg, R. M. (2011). Producing Online News – Digital Skills, Stronger Stories. Washington: CQ Press.