Master in Management in Tourism and Territorial Innovation

This master aims to respond to new challenges of tourism and the need to develop innovative strategies that ensure the sustainability of destinations. It is also important to enable young graduates and professionals who need to develop skills to improve their performance to continue their studies. Therefore, the main aims of this master are:
– to offer training that develops and deepens knowledge in fundamental areas of tourism management and territorial Innovation obtained at undergraduate level, enabling its application in solving problems within multidisciplinary contexts;
– to enable the management and strategic cooperation between tourism, territories, innovation and sustainability;
– to stimulate the entrepreneurial spirit and promote the innovation capacity of tourism supply based on the territories’ resources;
– to stimulate applied research and high-level professional development in tourism, in a self-directed or autonomous way.

Access is in accordance with the 2nd Cycle of Studies Academic Regulation for Polytechnic University of Coimbra’ courses.

The main career paths for Master’s graduates in Tourism Management and Territorial Innovation are strategic functions in public or private organizations in the areas of: planning and sustainable development of tourism products and destinations; development of governance models and collaborative networks; creation, management, and promotion of tourism businesses; teaching and research applied to tourism management and territorial innovation.

Portuguese

After completing this master, the student should be able to:
– actively intervene in projects of structuring and enhancement of local and regional tourism supply;
– enhance the tourism value chain and boost the economic activity of tourist territories, based on collaborative networks;
– adopt a strategic thinking that enhances the identification and analysis capacity of tourism business opportunities;
– identify policies to support the structuring of an innovative tourism supply for sustainable territories;
– undertake, manage, and promote sustainable businesses in tourism;
– foster applied research projects that contribute to the revitalization of the tourism businesses.

The Master’s Diploma in Tourism Management and Territorial Innovation gives access to higher-level training, namely 3rd cycle studies.