Comércio Internacional

Management principles

The teaching methodology follows the face-to-face regime (in the classroom) with the aim of improving the connection between theoretical and practical knowledge. It uses a source of theoretical knowledge (scientific publications) and uses practical cases. It also promotes the active participation of the student through the discussion and presentation of ideas and opinions.

It is expected that, at the end of the curricular unit, the student will be able to:
– Describe the analytical tools necessary to explain the phenomena of globalization of markets and production that currently characterize the world economy;
– Recognize International Trade as a branch of Economic Theory and the importance of international trade and foreign direct investment as phenomena of the real economy;
– Define the main explanatory theories of international trade, i.e., the main determinants of the pattern of international exchanges and the pattern of productive specialization;
– Distinguish the different levels of economic integration;
– Recognize the current challenges for companies in international marketing;
– Identify the process and options for entering international markets;
– Create and build international marketing programs.

(1) The international environment
– Internationalization and globalization
– Born global companies
– Global village
– The decision process
– Strategic options of the company
 
(2) International markets
– Information search
– Analysis and choice of markets
– Study of foreign markets
– Ways of accessing international markets
 
(3) International marketing program
– Conception
– Organization and implementation of activities

NAO

Brooks, J., Weatherston, J., & Wilkinson, G. (2010). The International Business Environment: Challenges and Changes (2nd ed.). Prentice Hall.
Daniels, J., Radebough, L., & Sullivan, D. (2012). International Business: Environments and Operations (12th ed.). Prentice Hall.
Ghauri, Pervez, N., & Cateora, P. (2010). International Marketing. McGraw Hill.
Hill, C. (2013). International Business: Competing in the Global Market Place. Irwin McGraw-Hill.
Hitt, M., Ireland, R., & Hoskisson, R. (2010). Strategic Management: Competitiveness and Globalization, Concepts and Cases. Mason: South-Western.
Ilhéu, F. (2009). Estratégia de Marketing Internacional. Almedina.
Krugman, P., Obstfeld, M., & Melitz, M. (2012). International Economics – Theory and Policy (9th ed.). Pearson.
Peng, M., & Meyer, K. (2011). International Business. Cengage Learning.
Silva, S., Meneses, R., & Pinho, J. (2018). Marketing Internacional. Actual.