Commercial Space Management

Not applicable

The curricular unit will be developed according to a theoretical-practical model with a structured exposition of the contents and respective analysis and discussion or debate. An interrogative and interactive methodology will be used
prior to the presentation of the main contents and concepts, and demonstration/exemplification of them through their practical application in everyday situations and using, where appropriate, audiovisual media.
It also includes the autonomous study with research on exposed content and the reading and critical analysis of texts/articles.

a) Recognize the different commercial spaces

b) Identify the aspects to be taken into account without commercial space design

c) Understand a legislative and regulatory environment around a commercial area

d) To enable the management of activities in the context of commercial space

1. Characterization of commercial spaces

2. Commercial space planning.

3. Storage management. 

4. Equipment management. 

5. Quality of service in the commercial space

6. Complaints management

7. Communication management

8. Price management

9. Marketing in commercial spaces

10. Commercial spaces Legislation 

• - Written test - 100.0%

• - 1 written test - 50.0%
• - Working paper - 50.0%

NAO

Fernandes, A. (2010). Qualidade de Serviço. Editora Pergaminho.

Liljenwall. (2013).  O Poder do Marketing no Ponto de Venda. TopBooks.

Lindon, D. (2011). Mercator XXI. D. Quixote

Mata, A. (2003). Front Office Operação e Gestão. Prefácio.

Monteiro, V. (2011). Manutenção de Equipamentos e Sistemas. Lidel

Péres, l. (2001). Manual Prático de Receção Hoteleira. Editora Roca

Reis, L. (2008). Manual da Gestão de Stocks. Editorial Presença