Teaching Methodologies
The programmatic contents will be developed by combining lectures with practical sessions and the resolution of exercises or analysis and discussion of cases.
Learning Results
The curricular unit should allow the student to be able to identify:
1. The importance of benchmarking in performance and business decision making.
2. Stakeholders as key part in business model.
3. the networking network as an integral part of the business activity.
4. project management as a set of processes and competencies applied in the planning, execution and control of company activities.
5. the relationship between entrepreneurship and self branding
Program
1. Design management
2. Marketing and entrepreneurship
2.1 Benchmarking
2.2 Stakeholder identification
2.3 Creation and maintenance of contact networks
2.4 Self-branding
3. Project management and human resources (planning, control and adjustment of project deadlines, costs and quality)
Curricular Unit Teachers
Grading Methods
- - individual work - 40.0%
- - Attendance and Participation - 10.0%
- - group work - 50.0%
Internship(s)
NAO
Bibliography
Stapenhurst, T. (2009). Managerial and Organizational Aspects of Benchmarking, Butterworth-Heinemann. Routledge. ISBN 9780750689052
Freeman,R.E. et al (2018). Stakeholder Theory: Concepts and Strategies. Cambridge University Press. ISBN 1108439284
Gerber, S. & Paugh, R. (2018). Superconnector: Stop Networking and Start Building Business Relationships that Matter. Da Capo Lifelong Book. ISBN 0738219967
Alvarez, C. & Fournier, S. (2016). Consumer’s relationships with brands, current opinion in Psychology,Vol. 10, pp. 129-135.