Enterprise Management and Entrepreneurship

Base Knowledge

agroforestry sciences and mathematics

Teaching Methodologies

The development of the theoretical component is carried out using the expository method, using participatory exposure strategies, case studies, practical examples, solving individual or group exercises. To complement this U.C. seminars will be organized with guest speakers, in particular, on entrepreneurship.
Group preparation of a business plan in the agro-forestry business area is the practical part of which obliges the student to apply the knowledge acquired in a case that can be carried out and with which he can participate and are encouraged to do so in the different competitions. development of ideas and business, opened throughout the year by various public and private institutions. The ability to work in groups, the innovation capacity, leadership and the ability to make use of theoretical skills acquired are evaluated through the preparation, presentation and defense of the business plan

Learning Results

Mastering the concepts of the company and the principles for its management; Distinguishes the legal-economic forms of companies and interconnects the concepts of human behavior and types of structures; Identify and apply the principles of stock management. Know production planning systems. It diagnoses the economic and financial situation of a company and proposes measures to overcome possible identified weaknesses. Know the marketing techniques to publicize and promote your products and your activity; Possess the technical and analytical skills to identify and create new businesses, with visibility and growth potential, and master the theoretical, methodological and analytical tools that allow us to investigate the issue of entrepreneurship in its multiple aspects. Understands the fundamentals of the Business Plan and the moral values of the business

Program

Companies. Organizational Structures. Organizational behavior.
Material Resource Management: basic variables of inventory management and control – the ABC system and the economical quantity to order “Wilson’s Formula,”. Method without discount and with quantity discount.
Production Management: choice of production process, production planning. PERT / CPM method and just-in-time philosophy.
Financial Resources Management: financial function and financial analysis, financial analysis base documents, analysis methods and techniques – the ratios method, analysis of the financial balance of profitability.
Marketing Management: Strategic Marketing, Marketing Mix and the importance of market studies.
Entrepreneurship: business ideas and opportunities, funding sources, formalities for start-ups, business plan, and investment appraisal criteria. Ethics and Deontology in the Company.

Curricular Unit Teachers

Grading Methods

Avaliação continua
  • - Avaliação 1: teste escrito - 30.0%
  • - Avaliação 2: teste escrito - 30.0%
  • - Avaliação 3: Trabalho e apresentação - 40.0%
Exame
  • - Avaliação 1: teste escrito - 60.0%
  • - Avaliação 2: Trabalho e apresentação - 40.0%

Internship(s)

NAO

Bibliography

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 SOARES, J., FERNANDES, A., MARÇO, A., MARQUES, J., (2007)., Avaliação de Projectos de investimento na OPtica Empresarial. Ed Silabo, 2º ed.

MARTINS, A. (2004)Introdução à análise financeira de empresas. Porto: Vida Económica, 2ª ed., 2004.

NEVES, J. C. (2007) Análise Financeira: Técnicas Fundamentais. Edição actualizada Texto Editora

KOTLER, P., KARTAJAYA, H., SETIWAN, I., (2011), Marketing 3.0; Do produto e do consumidor até ao espírito humano. Actual Editora, 2011

BREALEY, RICHARD A. ; STEWART C. MYERS (1990), Princípios de finanças empresariais. 5ª ed. Lisboa : Editora McGraw-Hill de Portugal

CRAVENS, D., PIERCY, N. (2013), Strategic Marketing, McGraw-Hill, 20 ed.

ABECASSIS, F, (1991), Análise Económica e Financeira de Projectos. Lisboa: Fundação Calouste Gulbenkian, 3ª ed., 1991.

KOTLER, R., (1980) Marketing Management: Analysis, Planning and Control. Prentice Hall International Editions, 1980.

BERNARDI, L. (2003), Manual de Empreendorismo e Gestão: Fundamentos, Estratégias e Dinâmica. Editora Atlas, 2003.

SOTOMAYOR, A., RODRIGUES, J., DUARTE, M., (2014), Principios de Gestão das Organizações, Reidos Livros, 2 ED.

COURTOIS, A., PILET, M., MARTIN, C (2007)., Gestão da Produção. LIDEL, 5ª ed., 2007.

LINDON, D.; LENDREVIE, J., LEVY, J., DIONISIO, P. RODRIGUES, J (2001), Mercator XXI: teoria e prática do marketing, Gestão e Inovação, 2011

BARROS, C., (1994), Gestão de Projectos, Ed. Silabo.

CHIAVENATO, I.(1992),Introdução à Teoria Geral da Empresa. Editora McGraw Hill, 3ª ed., 1993.

NEVES, C. ((2005), Avaliação e gestão da performance estratégica da empresa. Texto Editores.

SOUSA, A (1990). Introdução à Gestão. Lisboa: Editora Verbo, 1990.

NASH, L. (2001), Ética nas Empresas, Makron Books.