Entrepreneurship and Business Creation

Base Knowledge

N/A

Teaching Methodologies

Not available.

Learning Results

The matters covered throughout the curricular unit covers the definition of the objectives of entrepreneurship and entrepreneurship with social responsibility, from the characteristics necessary for the development of entrepreneurial skills, to the steps to start a company, to formalize the idea in business plan and to the traditional forms of entrepreneurship financing.

Program

1. Entrepreneurial process
2. Theretical approaches about entrepreneurshipP
3. Entrepreneurship and business spririt
4. Main steps for company creation
4.1. The environment for the creation and formulation of the idea
4.2. The idea in the business context
4.3. The formal structure of idea support
4.4. Elements of a business plan
4.5. Ways of financing a business
4.6. Steps of preparing a business plan
4.7. The business plan concept
4.8. Business plan evaluation criteria
4.9. The importance of business plan
4.10. Choice of legal form and activity
4.11. Marketing strategy
4.12. Formalization of the business plan
4.13. Business plan methodology

Grading Methods

Periodic evaluation
  • - Business plan - 30.0%
  • - Work group - 20.0%
  • - Written test - 50.0%
Final evaluation
  • - Written test - 70.0%
  • - Business plan - 30.0%

Internship(s)

NAO

Bibliography

Dollinger, M. (2003). Entrepreneurship: Strategies and Resources, NY: Prentice-Hall.

Cruz, E. (2003). Criar uma Empresa de Sucesso. Lisboa: Sílabo.

Ferreira, M., Santos, J. e Serra, F, (2008), Ser Empreendedor: Pensar, criar e moldar a nova empresa, Edições Sílabo,
Lisboa.

Hatten, T. (2003). Small Business Management: Entrepreneurship and Beyond. Boston: Houghton Mifflin.

Marques, J. P. C. (1998) “A Cooperação Universidade-Indústria e a Inovação Científica e Tecnológica: O Caso da Universidade de Coimbra”, Editora Almedina, Coimbra.

Ferreira, M., Reis, N. e Serra, F, (2009), Marketing para empreendedores e Pequenas empresas, Lidel, Lisboa.

Hisrich, R. D., Peters, M. P. e Shepherd, D. A., (2005), Entrepreneurship, McGraw-Hill, 6ª Edition, New York.

Allen, K.(2003). Launching new ventures: an entrepreneurial approach. Boston: Houghton Mifflin.

Costa, H. e Ribeiro, P. (2004). Criação Gestão de Micro-Empresas Pequenos Negócios. Lisboa: Lidel-Edições Técnicas.