Entrepreneurship and Innovation

Attending this CU requires solid knowledge of: Marketing, Strategy, Accounting and Project Analysis

The pedagogy used includes the existence of theoretical-practical classes, where the aim is to present the themes and illustrate the contents through the debate of specific cases.

Students will be invited to prepare the theoretical exposition classes in advance, by carefully reading the bibliography assigned to each chapter of the program. This previous work is considered essential, in order to alert the students to the contents to be exposed, facilitate their learning and improve their final performance. Any student who, for some reason, is unable to prepare the classes, will jeopardize himself and reduce the performance of the group and of the class.

Various study and working materials will be published on ISCAC’s Moodle computer platform which must be consulted.

General:

1- To present the general problems of Entrepreneurship and Innovation under two general perspectives: those concerning the activity and management practice and as an economic factor of development that creates employment and wealth.

2- To present and characterize the process of innovation in society and firms.

3- To highlight the nature of the environment in which the firm operates and its consequences to the new business, namely with regard to taking advantage of opportunities, risk management and generation of innovative ideas.

4- To make students aware of entrepreneurial activity, highlighting the conditions for the success of start-ups, namely the aspects that have to do with the planning of the new business and its product, the preparation of the business plan, the funding options and future management.

Specific:

Included in each point comprising the Program Chapters.

b) Skills to be acquired:

• Understand the process of innovation in firms and society;

• Materialize ideas and convert them into business;

• Build a business plan for a new enterprise;

• Define the new business strategy;

• Know how to communicate the business idea.

CHAPTER 1 – WHAT IS INNOVATION?

1- Basic concepts

2- Innovate: How, who and why?

3- The innovation process: production and dissemination of knowledge

4- The context of change: the role of innovation

5- Innovation as a strategic function

(Teaching time: 5 lessons)

CHAPTER 2 – INNOVATION AND ENTREPRENEURSHIP

1- Nature and importance of entrepreneurship

2- Strategies and opportunities for new entries

3- The “entrepreneurial” and “intrapreneurial” mind

4- The entrepreneurial process

5- The individual entrepreneur

(Teaching time: 4 lessons)

CHAPTER 3 – CREATIVITY AND GENERATION OF IDEAS

1- Creativity and new business idea

2- Techniques to generate ideas

3- Product planning and development process

4- Intellectual Property and legal issues for setting up a firm

(Teaching time: 5 lessons)

CHAPTER 4 – THE BUSINESS PLAN

1. What is the business plan?

2. Integration of the model and the business plan

3. Plan elaboration and communication: Pyramid Principles

4. Information requirements for the plan: Supporting questions, arguments and evidence

5. Critical components of the Business Plan

5.1 – Market and external environment analysis

5.2 – The firm: organization and operation

5.3 – Budget and estimated turnover

5.4 – Cashflow Projections

(Teaching time: 8 lessons)

CHAPTER 5 – FUNDING THE NEW BUSINESS

1 – Funding sources

2 – Risk, finance and maturation of products

3 – Venture capital

(Teaching time: 4 lessons)

CHAPTER 6 – THE MANAGEMENT OF THE NEW BUSINESS

1- Growth strategy: where can opportunities be seen?

2- Implications of growth for the firm

3- External sources of resources

(Teaching time: 4 lessons)

NAO

Main Bibliography:
Hisrich, R. D., Peters, M. P. e Shepherd, D. A., (2017), Entrepreneurship, McGraw-Hill, 10ª Edition, New York.
Sá, J. Vasconcelos e, Pereira, M., Gião, F. e Borges, E. (2015). Como Inovar: A minha empresa é o meu primeiro emprego, Vida Económica, Lisboa.
Marques, J. P. C. (2016) Innovation Management in Modern Organizations: An Evolutionary Approach, in: Jamil, G. L.; Rascão, J. P.; Ribeiro, F. e Silva, A. M. (Eds.), Handbook of Research on Information Architecture and Management in Modern Organizations, Chapter 8, pp. 180-194, IGI Global, USA.
Marques, J. P. C. (2014b), “Closed versus Open Innovation: Evolution or Combination?”, International Jornal of Business and Management, Vol. 9, No. 3, pp. 198-205.
Marques, J. P. (2020). Entrepreneurship Education, Business Plan, and the Pyramid Principle. International Journal of E-Entrepreneurship and Innovation (IJEEI), 10(2), 45-61.
Johnson, M. W., Christensen, C. M., & Kagermann, H. (2008) -Reinventing Your Business Model. Harvard Business Review, Dez: 50-59.
Marques, J. P. C. (2007), “A Dinâmica da Universidade moderna: A Tripla Helix de relações Universidade – Indústria – Governo e o empreendedorismo académico”, Global Economics and Management Review, Vol. XII, Nº 1, pp. 51-69.
Neves, Eurico (1997), “Inovar sem risco”, editorial Presença, Lisboa. (*)
Harvard Business School Press (2002) Empreendedorismo e Estratégia, Campus, 7ª Ed.

Secondary Bibliography:

Scarborough, N. N., Wilson, D. I. e Zimmerer, T. W. (2011) “Effective small Business Management: An entrepreneurial approach”, Pearson International Edition, 9ª Ed.
Wickham, P. (2006), “Strategic Entrepreneurship”, 4ª Ed., Pearson Inc.
Bhidé, A. V. (2000), The Origin and Evolution of New Business, Oxford University Press.
Sarkar, S. (2010), “Empreendedorismo e Inovação”, Escolar Editora. Lisboa, 2ª Ed.
Drucker, P. (1997), Inovação e Gestão, Editorial Presença, Lisboa, 4ª Ed.
Marques, J. P. C. (2010) “Incubadoras de empresas e empreendedorismo; A experiência portuguesa”, IAPMEI, Lisboa.)
Marques, J. P. C. (1998) “A Cooperação Universidade-Indústria e a Inovação Científica e Tecnológica: O Caso da Universidade de Coimbra”, Almedina, Coimbra.