Learning Results
Learn to know skills
1) understand the importnace of events in the context of the companies strategic operation
2) understand the difference between events supporting the institutional communication policy and events to
support the marketing communication strategy
3) understand, manage and evaluate of events organization good practices
4) know and use the concepts of Public Relations apllied to events planning, implementation, and evaluation.
Know-how skills:
1) know how to articulate events organization practices with organizational aims
2) apply events organization practices
3) apply communication techniques in the events disclosure
4) support and advise the direction about events promotion and organization good practices
Program
I – The events in the organizational communication
a) strategic importance
b) articulation with the organizational aims
c) events typology/expected results
II – Events Planning Stages
a) aims
b) audiences
c) planning: places, timetables, dates
d) human and technical resources allocation
e) budget and relation with suppliers
III – Event implementation
a) operational support
b) business protocol
c) basic notions of how to deal with the media
IV – Event evaluation
Internship(s)
NAO
Bibliography
DEMONT L. et al., (1998), “Communication des entreprises – Stratégies et pratiques”, Paris : Nathan.
GIACAGLIA, Maria Cecília (2006), “Eventos: como criar, estruturar e captar recursos”, Pioneira Thomson
Learning.
GIACAGLIA, Maria Cecília (2006), “Organização de eventos: teoria e prática”, Pioneira Thomson Learning.
KUNSCH, M. (2003), “Planejamento de Relações Públicas na Comunicação Integrada”. São Paulo: Summus
Editorial.
SEEKINGS, D. (s/data), “Como organizar conferências reuniões”, Lisboa: Editorial Presença.