Health and Wellness Tourism

N/A

The methodology used in this curricular unit includes the oral exposition of the subjects related to the main concepts and relevant contents of each topic, complemented with the analysis of articles and practical cases. Throughout the theoretical-practical classes students will be challenged for being creative and intervening though the participation in different exercises and debates. This approaches will be consolidated with a technical fieldtrip to a relevant health and wellness tourism unit, from which students will be encouraged to critically analyze it, putting into practice the acquired knowledge, in a problem-solving approach.
Assessment by final exam consists of carrying out a knowledge assessment test (100%). Continuous assessment results from the following assessment parameters:
a) Individual assessment (40%)
b) Group work (60%)

To understand the evolution of Health and Wellness Tourism in Portugal
To identify and characterize the various aspects of Health and Wellness Tourism and its products.
To identify and locate existing resources in Portugal, in the various aspects
To increase knowledge about the European reality and trends in the sector
To develop skills on management processes and operational intervention
To analyze specific trends in the development and consolidation of the different Health and Wellness units in Portugal and Europe

1. Health and wellness tourism (HWT)
1.1 Concept
1.2 Evolution of the supply in HWT
1.3 New positioning as a differentiating tourism product
2. The HWT in Portugal and at the international level
2.1 Health Tourism
2.2 Wellness Tourism
2.3 Portugal as a privileged destination for Wellness
2.4. New markets of HWT as a differentiating product
3. Critical factors for the success of HWT
4. Strategies for the promotion of HWT at the national and international Levels
4.1 The role of the resorts and destinations in the promotion and development of territories through WHT

• - Exam - 100.0%

• - Frequency - 40.0%
• - Individual and/or Group Work - 60.0%

NAO

ANTUNES, J. & BARROCO, C. (2017). Perspectivas de desarrollo del turismo de salud y bienestar en Portugal. IInd International Symposium on Healing SPA and life Quality. Universidade de Vigo, Campus da Auga, Ourense, Spain, 2017.
ANTUNES, J. (2009). O turismo de saúde e bem-estar como factor de desenvolvimento: estudo da região Dão Lafões (NUTS III). 15.º Congresso da APDR, Cabo Verde.
ANTUNES, J. (2011). A importância do marketing territorial no (re)posicionamento de uma estância termal. O caso de S. Pedro do Sul. 17.º Congresso da APDR, Instituto Politécnico de Bragança, Bragança, Portugal.
GONÇALVES, E. & GUERRA, R.(2019). O turismo de saúde e bem‑estar como fator de desenvolvimento local: uma análise à oferta termal portuguesa, vol. 17, nº 2, pp.453-472.
BARRETO RAMOS, A., CARVALHO, C. & ANTUNES, J. (2011). “As expectativas dos consumidores das Caldas da Felgueira: uma análise temporal” Revista Turismo & Desenvolvimento, vol. 2, n.º 36