Innovation and Creativity

No prior knowledge is required.

The pedagogical methods used in this course include the existence of theoretical-practical classes, where the aim is to present the themes and illustrate the contents through the discussion of specific cases.

Students are invited to prepare the classes in advance, by carefully reading the bibliography assigned for each point of the program. This previous work is considered essential, in order to awaken the students to the contents to be exposed, to facilitate their learning and improve their final performance. A student who, for whatever reason, is unable to prepare the lessons will jeopardize himself and reduce the performance of the group and the class.

The course will use the Moodle computer platform to provide support material.

a)   Objectives:

General:

• To present Innovation and Creativity under two general perspectives: as an activity and management practice and as an essential factor for the competitiveness of firms in an era of globalization;
• Train committed professionals who are aware of the constant changes and demands of the market, making them aware of the importance and urgency of innovation and creativity in the development and use of new business opportunities;
• Provide students with knowledge related to the innovation process, aligning culture, people and the organization in a creative environment.

Skills to be acquired:

Students must be able to implement models of innovation in organizations and make people and teams more dynamic in their midst, in order to increase creativity and the free generation of ideas. Specifically, students should be able to:

• analyze innovation and technology issues

• implement creativity and idea generation techniques

• carry out technological audits

CHAPTER 1 – The Challenge of Innovation
1. Related Concepts
2. Innovation: Market Strength and Technology Strength
3. Innovation Models
4. Types of Innovation
5. Diffusion and Adoption of Innovation
(Teaching time: 6h)

CHAPTER 2 – The National and Competitive Context Of Innovation
1- The National Innovation System
2- University-Industry Cooperation
3- The Transfer of Technology and Open Innovation
4- The Triple Helix of University – Industry – Government Interactions
5- Business Incubators and Academic Entrepreneurship
6- Sources of Innovation: a synthesis
(Teaching time: 3 h)

CHAPTER 3 – Creativity and Generation of Ideas
1- Creativity
2- Creativity requirements
3- Techniques for generating ideas
4- From creativity to innovation
(Teaching time: 3 h)

Chapter 4 – Innovation Management
1- Strategic Analysis of Innovation and Technology
2- Technology and Competitiveness
3- Mechanisms of access to Technology and Innovation
4- Strategic Alternatives
5- Collaboration Strategies versus Competition Strategies
(Teaching time: 6 h)

Chapter 5 – Innovation and Action
1- New product development
2- Intellectual property and protection of innovation
3- Marketing of innovative products and services
4- Funding innovation
(Teaching time: 12 h)

NAO

Main Bibliography:
Trott, Paul (2017) “Innovation Management and New Product Development”, 6ª ED, Pearson.
Marques, J. P. C. (2016) Innovation Management in Modern Organizations: An Evolutionary Approach, in: Jamil, G. L.; Rascão, J. P.; Ribeiro, F. e Silva, A. M. (Eds.), Handbook of Research on Information Architecture and Management in Modern Organizations, Chapter 8, pp. 180-194, IGI Global, USA.
Marques, J. P. C. (2018) Effective Mechanisms for Accessing Technology and Innovation Strategies Why and Who Innovate, How to Innovate?, in Jamil, G., Ferreira, J., Pinto, M., Pessoa, R. e Xavier, A. (Eds) Handbook of Strategic innovation management for improved competitive advantage, Chapter 9, pp. 138-162, IGI Global, USA.
Silva, T.F.P., and Marques, J.P.C. 2020. Human-Centered Design for Collaborative Innovation in Knowledge-basedEconomies. Technology Innovation Management Review, 10(9): 515-526;
Marques, J. P. C. (2010) “Incubadoras de empresas e empreendedorismo; A experiência portuguesa”, IAPMEI, Lisboa.
Marques, J. P. C. (2014b), “Closed versus Open Innovation: Evolution or Combination?”, International Journal of Business and Management, 9(3), 198-205.
Marques, J. P. C., Caraça J. M. G. e Diz, H. (2006), “How can University-Industry-Government interactions change the innovation scenario in Portugal? – The case of the University of Coimbra”, Technovation, 26(4) 534-542.
Cravo, J. P. C. e Marques, J. P. C. (2019) development of innovation in companies in incubation: the case of Portugal, International Journal of Innovation management, 23(2), 1950018 (17 pages);
Santos, J. A. e Marques, J. P. (2019). Innovation strategies in economic crisis context: the case of the cork industry in Portugal, European Journal of Applied Business and Management, 5(4), 61-73.
Marques, J. P. C. (2009), “Business Incubators and the emergence of the Entrepreneurial University: Lessons learned from Portugal”, in: Brandshaw, M. V. e Carrington, P. (Eds) “Entrepreneurship and its Economic Significance, Behavior and Effects.”, Nova Science Publishers, Inc, New York, Cap. 7, pp. 113-131.

Secondary Bibliography:
Tidd, J., Bessant, J. e Pavitt, K. (2003), Gestão da Inovação – Integração das mudanças tecnológicas, de mercado e organizacionais, Monitor, Lisboa.
Etzkowitz, H. (2008) The Triple Helix: University – Industry – Government Innovation in action, Routledge, New York.
Hisrich, R. D., Peters, M. P. e Shepherd, D. A., (2017), Entrepreneurship, McGraw-Hill, 10ª Edition, New York.
Jamil, G. L.; Rascão, J. P.; Ribeiro, F. e Silva, A. M. (Eds.) (2016) Handbook of Research on Information Architecture and Management in Modern Organizations, IGI Global, USA;
Jamil, G., Ferreira, J., Pinto, M., Pessoa, R. e Xavier, A. (Eds) (2018) Handbook of Strategic innovation management for improved competitive advantage, USA, IGI Global.
Marques, J. P. C. (2010) “Incubadoras de empresas e empreendedorismo; A experiência portuguesa”, IAPMEI, Lisboa.
Marques, J. P. C. (1998) “A Cooperação Universidade-Indústria e a Inovação Científica e Tecnológica: O Caso da Universidade de Coimbra”, Almedina, Coimbra.
Gupta, Proveen (2008) Inovação empresarial no Século XXI, Vida Económica, Porto.
Brandshaw, M. V. e Carrington, P. (Eds) (2009) “Entrepreneurship and its Economic Significance, Behavior and Effects.”, Nova Science Publishers, Inc, New York.
Bacon, U. (2006), Cirque du Soleil: A Chama da Criatividade, Imagens&Letras, Leiria.
Helley, Tom e Littman, Jonathan (2007), As Dez Faces da Inovação: O Poder da Criatividade e da Inovação, editorial Presença, Barcarena.
Harvard Business School Press (2002) Empreendedorismo e Estratégia, Campus, 7ª Ed.
Ribault, Jean-Michel, Martinet, Bruno e Lebidois, Daniel (1995), A Gestão das Tecnologias, 1º Ed, Lisboa, Dom Quixote.
Moreira, Daniel A. E Queiroz, Carolina s. (Org.) (2007) Inovação Organizacional e Tecnológica, Thomson Learning, São Paulo-.
Takahashi, S. e Takahashi, V. P. (2007) Gestão de Inovação de Produtos, Campus, Rio de Janeiro.