Innovation and Entrepreneurship

Students should have knowledge about:
– the fundamental aspects of business management;
– the dynamic market factors that allow the identification of business opportunities and that are listed in
matters related to marketing;
– the concepts and principles that allow the calculation and forecasts of sales, costs and other elements
related to the accounting of a company or organization.

The subject will be with theoretical-practical classes, which will seek to present the themes and illustrate the
contents through the debate of specific cases. Students will be invited to prepare the classes in advance, by
carefully reading the bibliography marked for each chapter of the program. This previous work is considered
essential, in order to awaken the student to the contents to be exposed, facilitate their learning and improve
their final performance.

Students should be able to:
– Analyze dynamic market factors identifying business needs and opportunities;
– Conceptualize and develop innovative ideas that add value to the market in order to implement a project;
– Develop a Business Plan;
– Identify the funding sources needed to implement the project/business plan;
– Understand the resources needed to start the project.
Objectives:
Present the general problems of entrepreneurship and innovation, under two general perspectives:
a) as an economic development factor;
b) as a management activity of a strategic nature.
Raise students’ awareness of entrepreneurial activity, highlighting the conditions for the success of start-ups,
namely the aspects related to the planning of the new business and its product, the preparation of the
business plan, financing options and future management.
Frame advances in information and communication technologies as sources of innovative and
entrepreneurial opportunity.
Skills to be acquired:
– Understand the innovation process and the multiplicity of factors that determine it;
– Build a Business Plan for a new company in the agriculture area.

CHAPTER 1 – WHAT IS INNOVATION?
1- Innovate: How, who and why?
2- The innovation process: production and dissemination of knowledge
3- The context of change: the role of innovation
4- Innovation as a strategic function
CHAPTER 2 – INNOVATION AND ENTREPRENEURSHIP
1- The nature and importance of entrepreneurship
2- Strategies and opportunities for new entries
3- The “entrepreneurial” and “intrapreneurial” mind
4- The process in entrepreneurship
5- The individual entrepreneur
CHAPTER 3 – CREATIVITY AND STARTING THE NEW BUSINESS
1- Creativity and new business idea
2- Techniques for generating ideas
3- The product planning and development process
4- E-Commerce and Start-ups
5- Intellectual Property and legal issues with setting up a company
CHAPTER 4 – THE BUSINESS PLAN

1- What is the business plan?
2- Information requirements for the business plan
3- Critical components of the Business Plan
3.1 – Analysis of the Industry and the environment
3.2 – Description of the business
3.3 – Marketing Plan
3.4 – Organizational Plan
.5 – Financial Plan
CHAPTER 5 – FINANCING THE NEW BUSINESS
1 – Financing sources
2 – Risk, financing and maturation of products
3 – Venture capital

NAO

Hisrich, R. D., Peters, M. P. e Shepherd, D. A., (2017), Entrepreneurship, McGraw-Hill, 10ª Edition, New York.
(*)
Brandshaw, M. V. e Carrington, P. (Eds) (2009) “Entrepreneurship and its Economic Significance, Behavior
and Effects.”, Nova Science Publishers, Inc, New York. (*)
Bhidé, A. V. (2000), The Origin and Evolution of New Business, OxfordUniversity Press.
Scarborough, N. N., Wilson, D.I. e Zimmerer, T. W. (2009) “Effective small Business Management: An
entrepreneurial approach”, Pearson International Edition, 9ª Ed.
Ferreira, M., Santos, J. e Serra, F, (2008), Ser Empreendedor: Pensar, criar e moldar a nova empresa, Edições
Sílabo, Lisboa.
Ferreira, M., Reis, N. e Serra, F, (2009), Marketing para empreendedores e Pequenas empresas, Lidel, Lisboa.
Sarkar, S. (2010), “Empreendedorismo e Inovação”, 2ªED, Escolar Editora. Lisboa.
Monteiro, Fátima e Silva, Eduardo Sá (2014), Empreendedorismo e Plano de Negócios (eBook) (2.ª Edição
revista e atualizada), Vida Económica.

Harvard Business Review (2017) Inovação – HBR – 10 artigos essenciais, Actual Editora.
Grant, Adam (2016), Originais: Como os Não-Conformistas Mudam o Mundo, Editora Sextante.