Innovation and Entrepreneurship

Students should have knowledge about:

– the fundamental aspects of business management;

– the dynamic market factors that allow the identification of business opportunities and that are listed in matters related to marketing;

– the concepts and principles that allow the calculation and forecasts of sales, costs and other elements related to the accounting of a company or organization.

The subject will be with theoretical-practical classes, which will seek to present the themes and illustrate the contents through the debate of specific cases. Students will be invited to prepare the classes in advance, by carefully reading the bibliography marked for each chapter of the program. This previous work is considered essential, in order to awaken the student to the contents to be exposed, facilitate their learning and improve their final performance.

 Students should be able to:

– Analyze dynamic market factors identifying business needs and opportunities;

– Conceptualize and develop innovative ideas that add value to the market in order to implement a project;

– Develop a Business Plan;

– Identify the funding sources needed to implement the project/business plan;

– Understand the resources needed to start the project.

Objectives:

Present the general problems of entrepreneurship and innovation, under two general perspectives:

a) as an economic development factor;

b) as a management activity of a strategic nature.

Raise students’ awareness of entrepreneurial activity, highlighting the conditions for the success of start-ups, namely the aspects related to the planning of the new business and its product, the preparation of the business plan, financing options and future management.

Frame advances in information and communication technologies as sources of innovative and entrepreneurial opportunity.

Skills to be acquired:

– Understand the innovation process and the multiplicity of factors that determine it;

– Build a Business Plan for a new company in the agriculture area.

CHAPTER 1 – WHAT IS INNOVATION?

1- Innovate: How, who and why?

2- The innovation process: production and dissemination of knowledge

3- The context of change: the role of innovation

4- Innovation as a strategic function

CHAPTER 2 – INNOVATION AND ENTREPRENEURSHIP

1- The nature and importance of entrepreneurship

2- Strategies and opportunities for new entries

3- The “entrepreneurial” and “intrapreneurial” mind

4- The process in entrepreneurship

5- The individual entrepreneur

CHAPTER 3 – CREATIVITY AND STARTING THE NEW BUSINESS

1- Creativity and new business idea

2- Techniques for generating ideas

3- The product planning and development process

4- E-Commerce and Start-ups

5- Intellectual Property and legal issues with setting up a company

CHAPTER 4 – THE BUSINESS PLAN

1- What is the business plan?

2- Information requirements for the business plan

3- Critical components of the Business Plan

3.1 – Analysis of the Industry and the environment

3.2 – Description of the business

3.3 – Marketing Plan

3.4 – Organizational Plan

.5 – Financial Plan

CHAPTER 5 – FINANCING THE NEW BUSINESS

1 – Financing sources

2 – Risk, financing and maturation of products

3 – Venture capital

NAO

Elementary

Ferreira, Manuel. Reis, Nuno. Santos, João. e Serra, Fernando (2022), Empreendedorismo – Conceitos e Fundamentos Para a Criação da Nova Empresa, Edições Silabo

Kawasaki, Guy (2022), Arte da Startup – Como Transformar Uma Boa Ideia Numa Empresa de Sucesso, 2ª Edição, Vogais

Trott, Paul (2017) Innovation Management and New Product Development, 6ª ED, Pearson, 

Hisrich, R. D., Peters, M. P. e Shepherd, D. A., (2017), Entrepreneurship, McGraw-Hill, 10ª Edition, New York. (*)

Ferreira, M., Santos, J. e Serra, F, (2008), Ser Empreendedor: Pensar, criar e moldar a nova empresa, Edições Sílabo, Lisboa.

Monteiro, Fátima e Silva, Eduardo Sá (2014), Empreendedorismo e Plano de Negócios (eBook) (2.ª Edição revista e atualizada), Vida Económica.

Harvard Business Review (2017) Inovação – HBR – 10 artigos essenciais, Actual Editora.

Secondary

Brandshaw, M. V. e Carrington, P. (Eds) (2009)  “Entrepreneurship and its Economic Significance, Behavior and Effects.”, Nova Science Publishers, Inc, New York. (*)

Bhidé, A. V. (2000), The Origin and Evolution of New Business, OxfordUniversity Press.

Ferreira, M., Reis, N. e Serra, F, (2009), Marketing para empreendedores e Pequenas empresas, Lidel, Lisboa.

Scarborough, N. N., Wilson, D.I. e Zimmerer, T. W. (2009) “Effective small Business Management: An entrepreneurial approach”, Pearson International Edition, 9ª Ed.

Grant, Adam (2016), Originais: Como os Não-Conformistas Mudam o Mundo, Editora Sextante.  

Sarkar, S. (2010), “Empreendedorismo e Inovação”, 2ªED, Escolar Editora. Lisboa.