International Trading and Marketing

Business management, international economics. agri-food and forestry sciences, mathematics

The theoretical component is developed using the expository method, using participatory exposition strategies, case studies, practical examples and the resolution of individual or group exercises. The practical part of the continuous assessment is the preparation of a monograph and its presentation on international trade.

This subject aims to provide the student with a detailed knowledge of the functioning of international institutions and the principles of international trade. It also examines the development of international trade, the development of trade policies and instruments and the effect of national policies on international trade. It identifies the positive and negative effects of globalization and their implications for marketing strategies. The student should acquire skills in international economics, know the main international policies, calculate and interpret ratios relating to international policies that influence trade. They should also be able to analyze consumer behavior, know some of the characteristics of consumers in the main markets and know marketing techniques aimed at export markets.

International trade, the international economy and indicators applied to international trade. Importance and growth of trade in food and agricultural goods. Theories on international trade: The mercantilist approach; Adam Smith and the concept of absolute advantage; David Ricardo and the concept of comparative advantage. New Approach: New theories. Analysis of agricultural policies: Definition and objectives of policies. Some agricultural policy instruments. Effect of some policies on supply-demand models applied to a single market in a CLOSED MARKET. Open market economy.6.3.Situation without open market policies. Situation with policies in the open market: Analysis of the individual effect of policies. Joint effect of various policies.Protection coefficients. WTO. International marketing; The international market: consumer behavior: Dynamics of global trade. Strategies for entering the international market.

• - Avaliação valiação 2: Trabalho e apresentação - 60.0%
• - Avaliação 1: teste escrito - 40.0%

• - Avaliação 1: teste escrito - 40.0%
• - Avaliação valiação 2: Trabalho e apresentação - 60.0%

NAO

Gisford, J., Kerr, W..(2001), Economic Analysis for International Trade Negotiations: The WTO and Agricultural Trade. Edward Elgar, USA, 2001

Hirshleifer, J. e Amihai, G.(1991) Price Theory and Apllications, Preentice – Hall, Englewood Cliffs, 1992

Kevin, R., Hartely, S., Berkowitz, E., Rudelius, W. (2007), Marketing, 8. ed., Mc-Graw-Hill, São Paulo, 2007.

Krugman P., Obstfeld M. (2005), Economia Internacional: teoria e política. 6. ed. Pearson Addison Welsey, 2005.

Lipesy, R., Stilwell., J.A., Clarke, R..(1998), Práticas de economia Positiva., Vicens Universidad, 1988

Lindon, D., Lendrive, J., Lévy J., Dionisio, P., Rodrigues (2011) , MERCATOR XXI: Teoria e prática do Marketing 14ª ED, 2011

Pinheiro, A., Carvalho ML (2003) Economia e Politicas Agrícolas, Ed Silabo

Carvalho ML; Henriques, P., Pereira, G. (2002) Economia e Politicas Agrícolas: Exercicios Práticos, Ed Silabo

Tsakok, Isabelle (1990), Agricultural price policy: a practitioner´s guide to partial equilibrium. Cornell University Press: Ithaca and London, 1990

Timmer, C.P., Falcon, W.P. and Pearson, S. (1982), Food policy analysis. The John Hopkins University Press, Baltimore and London, 1983.

Padberg D., Ritson, C., Albisou, L. (1997) , Agro-food Marketing, CIHEAM, CAB INTERNATIONAL