International Trading and Marketing

General knowledge of economics

The development of the theoretical component is carried out using the expository method, using participatory exposition strategies, case studies, practical examples, resolution of individual or group exercises. Elaboration of a monographic work and its presentation on international trade constitutes the practical part of the continuous evaluation.

This course aims to provide the student with detailed knowledge of the functioning of international institutions and the principles of international trade. It also examines the development of international trade, the development of trade policies and instruments, and the effect of national policies on international trade. Identifies the positive and negative effects of globalization and its implications for marketing strategies. The student should acquire skills in international economics, should know the main international policies, calculate and interpret the ratios referring to international policies that influence trade. You should also know how to analyze consumer behavior, learn about some of the characteristics of consumers in the main markets and know marketing techniques aimed at export markets.o

International trade, international economy and Indicators applied to international trade. Importance and growth of trade in food and agricultural goods. International trade theories: The mercantilist approach; Adam Smith and the concept of absolute advantage; David Ricardo and the concept of comparative advantage. New Approach: New theories. Agricultural policy analysis: Policy definition and objectives. Some agricultural policy instruments. Effect of some policies on supply-demand models applied to a single market in CLOSED MARKET. Economy in the OPEN MARKET..Situation without policies in the Open Market. Situation with policies in the Open Market: Analysis of the individual effect of policies. Joint effect of several policies. Protection Coefficients. WTO. International marketing; The international market: consumer behavior: Dynamics of global trade. International market entry strategies.

• - Avaliação 1: teste escrito - 40.0%
• - Avaliação valiação 2: Trabalho e apresentação - 60.0%

• - Avaliação 1: teste escrito - 40.0%
• - Avaliação valiação 2: Trabalho e apresentação - 60.0%

NAO

Padberg D., Ritson, C., Albisou, L. (1997) , Agro-food Marketing, CIHEAM, CAB INTERNATIONAL

 Krugman P., Obstfeld M. (2005), Economia Internacional: teoria e política. 6. ed. Pearson Addison Welsey, 2005.

 Tsakok, Isabelle (1990), Agricultural price policy: a practitioner´s guide to partial equilibrium. Cornell University Press: Ithaca and London, 1990

 Pinheiro, A., Carvalho ML (2003) Economia e Politicas Agrícolas, Ed Silabo

 Kevin, R., Hartely, S., Berkowitz, E., Rudelius, W. (2007), Marketing, 8. ed., Mc-Graw-Hill, São Paulo, 2007.

 Lipesy, R., Stilwell., J.A., Clarke, R..(1998), Práticas de economia Positiva., Vicens Universidad, 1988

 Lindon, D., Lendrive, J., Lévy J., Dionisio, P., Rodrigues (2011) , MERCATOR XXI: Teoria e prática do Marketing 14ª ED, 2011

 Gisford, J., Kerr, W..(2001), Economic Analysis for International Trade Negotiations: The WTO and Agricultural Trade. Edward Elgar, USA, 2001

 Hirshleifer, J. e Amihai, G.(1991) Price Theory and Apllications, Preentice – Hall, Englewood Cliffs, 1992

 Timmer, C.P., Falcon, W.P. and Pearson, S. (1982), Food policy analysis. The John Hopkins University Press, Baltimore and London, 1983.

Carvalho ML; Henriques, P., Pereira, G. (2002) Economia e Politicas Agrícolas: Exercicios Práticos, Ed Silabo