Base Knowledge
N/A
Teaching Methodologies
The curricular unit will be taught in theoretical-practical classes, but a clear distinction will be made between the theoretical and the essentially practical aspects.
Continuous assessment will be based on a practical project.
The practical work can be carried out individually or preferably in groups of two, and will be defended.
In the final assessment by exam, there will be a theoretical component and a practical component.
Learning Results
The aim of this course is for students to acquire a special awareness of internet and multimedia technologies in the context of organizational communication, especially in Digital Creation and Publishing on Social Networks, Advertising, Web and Apps.
Program
Digital Design Fundamentals with Adobe Photoshop;
Vector Creation and Branding with Adobe Illustrator;
Editorial Design and Digital Publishing with Adobe InDesign;
Data Visualisation and Statistical Processing; Introduction to WordPress and Elementor;
Creating Dynamic Websites with WordPress;
Publishing Content and SEO for the Web and Social Networks;
Creating Web and Mobile Applications with WordPress.
Grading Methods
- - Exam with theoretical and practical component - 100.0%
- - Practical Project (practical work done individually or in groups of 2, with defence) - 100.0%
Internship(s)
NAO
Bibliography
Acesso ao Adobe Creative Cloud (Photoshop, Illustrator, InDesign) e Adobe Express.
Acesso ao WordPress (pode ser via instalação local ou servidor online).
Robin Williams’ four basic design principles for non-designers – https://wiredcraft.com/blog/robin-williams-four-basic-design-principles-for-non-designers/
The Non-Designer’s Design Book second edition (2004), ROBIN WILLIAMS
Jab, Jab, Jab The Right Hook, Gary Vaynerchuk, Digital Foundations: Introduction to Media Design with the Adobe Creative Cloud, REVISED EDITION
XTINE BURROUGH AND MICHAEL MANDIBER, REVISED AND EDITED BY THOMAS BURTON AND MEREDITH KEENE
Adobe InDesign Classroom in a Book® (2022 release)
Adobe Photoshop Classroom in a Book® 2024 Release-Conrad Chavez
Welcome to the Adobe Express Blog, https://www.adobe.com/express/learn/blog
Level up with Adobe Express, https://www.adobe.com/express/feature
Design with Adobe Creative Cloud: Classroom in a Book, (2014) Peachpit Publisher