Management and Entrepreneurship

Engineering and Management

The development of the theoretical component is carried out using the expository method, using participatory exposure strategies, case studies, practical examples, solving individual or group exercises. To complement this U.C. seminars will be organized with guest speakers, in particular, on entrepreneurship. This U.C is approached together with the U.C Project in Environmental Management, allowing the student to develop the production process part of the business plan.
The group preparation of a business plan in the area of the environment business is the practical part forcing the student to apply the knowledge acquired in a case that can be carried out and with which can participate and are encouraged to do so in the different competitions of development of ideas and business, opened throughout the year by various public and private institutions.

This UC seeks to introduce the terminology and general principles of Business Management, providing the future senior technicians with basic skills in the field of Management and creating the foundation for the student to bet on self-training throughout his professional life. This UC deals with Management techniques as an instrument of decision-making in its various aspects: human, financial and commercial (marketing) management. It also seeks to stimulate the creation of entrepreneurial skills and innovative spirit, both in business environment and in other organizational contexts

Companies. Organizational Structures. Organizational behavior.
Commercial Management: Strategic Marketing, Marketing Mix and the importance of market studies.
Financial Resources Management: financial function and financial analysis, financial analysis base documents, analysis methods and techniques – the ratios method, analysis of financial balance and profitability.
Entrepreneurship: ideas and business opportunities, sources of funding, procedures for setting up businesses, the business plan and investment evaluation criteria.

• - Frequency - 60.0%
• - Individual and/or Group Work - 40.0%

NAO

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BERNARDI, L. (2003), Manual de Empreendorismo e Gestão: Fundamentos, Estratégias e Dinâmica. Editora Atlas, 2003.

BREALEY, RICHARD A. ; STEWART C. MYERS (1990), Princípios de finanças empresariais. 5ª ed. Lisboa : Editora McGraw-Hill de Portugal

CHIAVENATO, I.(1992),Introdução à Teoria Geral da Empresa. Editora McGraw Hill, 3ª ed., 1993.

COURTOIS, A., PILET, M., MARTIN, C (2007)., Gestão da Produção. LIDEL, 5ª ed., 2007

CRAVENS, D., PIERCY, N. (2013), Strategic Marketing, McGraw-Hill, 20 ed.

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SOUSA, A (1990). Introdução à Gestão. Lisboa: Editora Verbo, 1990