Management and Organization of Tourist Events

N/A

The teaching and learning methodologies adopted combine theoretical and practical approaches. Theories and concepts necessary for the development of the student’s analytical capacity will be exposed at the beginning of each subject. This approach will be complemented with the reading and analysis of texts and scientific articles, as well as real cases of tourist activity. Group work will be prepared on the different subjects, encouraging their self-training in the various domains that comprise event management.
Evaluation method. The evaluation of the UC will have continuous assessment as mandatory, according to the following parameters:
a) organization and operation of an event (80%);
b) carrying out exercises during the classes (20%).
In case of failure by continuous assessment, the student will have access to assessment by final exam, which consists of carrying out a single knowledge assessment test (100%), to be carried out in the respective assessment periods.

The course focuses on the acquisition of theoretical knowledge about the various techniques and practices of event management and production. It is intended that students acquire theoretical and practical knowledge, strengthening cognitive and technical skills that will support the development of personal and professional skills such as:
a) To identify and distinguish different types of tourism and business events; b) To know creativity elements and approaches concerning the technical production of events; c) To design events and analyse case studies, working as a member of a team; d) To develop marketing techniques associated with event communication and publicity; e) To know working processes in producing and organizing events; f) To apply principles and techniques of business protocol; g) To develop skills in event and audience management; h) To plan and manage an event based on the knowledge and skills acquired.

1. Conceptualization and framing of tourist events.
1.1 Brief analysis of the historical evolution of events;
1.2 Definitions, typologies and classification of events;
1.3 Importance and impacts of the events;
1.4 Sustainability principles applicable to event management.
2. Planning of tourist events.
2.1 The importance of event planning;
2.2 Event planning models;
2.3 Main stages of the event planning process.
3. Creation and planning process.
3.1 Initial construction – design and conception:
3.2 Planning and organization of actions.
4. Implementation and monitoring.
4.1 Operational – logistical and budgetary control;
4.2 Team management;
4.3 Public Relations and Protocol.
5. Evaluation / the post-event.
5.1 Closing;
5.2 The importance of evaluation;
5.3 The phases of the evaluation process

• - Exam - 100.0%

• - Attendance and Participation - 20.0%
• - Event organization - 80.0%

NAO

Allen, J. (2000). Event Planning. Ontario: John Willey and Sons.
Allen, J., Harris, R., Mcdonnell, I., O’Toole, W. (2003). Festival and Special Event Management. 2nd Edition. Sydney: John Wiley & Sons.
Boggia, A., Massei, G., Paolotti, L. (2018). A model for measuring the environmental sustainability of events. Journal of Environmental Management, vol 206, 836-845
Bowdin, G., Allen, J., O’Toole, W., Harris, R., & McDonnell, I. (2011). Events Management (2 nd ed.). Oxford: Elsevier.
Getz, D. (2008). “Event tourism: definition, evolution and research”. Tourism Management, 29, 403-428
Getz, D. (2007). Event studies: Theory, research and policy for planned events (1a edição). Elsevier. Reino Unido
Goldblat, J. (2010). Special Events – A New Generation and the Next Frontier. Sixth Edition. USA: Wiley Events.
Gomes, A., & Devile, E. (2017). A dimensão turística dos eventos: Estudo de caso Festival do Norte. Revista Turismo & Desenvolvimento, 1(27/28), 447-459.