Base Knowledge
Not applicable.
Teaching Methodologies
Utilizar-se-á nesta unidade curricular uma metodologia expositiva, tomando como ponto de partida os fundamentos teóricos da disciplina. Esta metodologia será complementada pela ilustração dos princípios teóricos a partir do recurso a dados empíricos. Será feito uso de artigos científicos recentes que demostrem a aplicabilidade da teoria a situações concretas.
Learning Results
Understand the relationship with the media from a perspective of image building and corporate reputation;
Know how to interact with the media, providing communication about products, brands and institutions;
Acquisition of skills for informative scheduling actions.
Ability to critically analyse media message production processes;
Ability to critically analyse an organization’s communication action strategy through the media;
Ability to design, structure and operationalize a communication action strategy through the media.
Program
Media and society: the problem of effects
Media organizations and interconnection with sources
Information and events
Inventory of information topics
Selection of information to disseminate (rules)
What events interest journalists?
Explore the event
Organization of a media relations service
The Press Officer: Mission and Tasks
Press Files
Press File
Press release
Press conference
Crisis Information
Relations with digital media
Curricular Unit Teachers
Grading Methods
- - written test - 50.0%
- - practical assignment - 50.0%
- - Exam - 100.0%
Internship(s)
NAO
Bibliography
Deschepper, J. (1992). Saber comunicar com os Jornalistas, CETOP.
Granado, A., & Malheiros, V. (2001). Como Falar com Jornalistas sem ficar à Beira de um Ataque de Nervos, Gradiva.
Libaert, T. (2008). Le Plan de Communication: Définir et organiser votre stratégie de communication, Dunod.
Lloyd, J., & Toogood, L. (2015). Journalism and PR, News Media and Public Relatons in the Digital Age, Tauris & Co.
Mimoso, M. (2012). Jornalistas e Empresas: pistas para uma relação necessária. Cidot Portugal.
Motion, J., Heath, R. L., & Leitch, S. (2016). Social Media and Public Relations, Fake Friends and Powerful Publics. Routledge.