Learning Results
Provide an introduction to the concept of innovation as a key factor of competitiveness, with a special focus not only on products and services, but also on the technology used in organizations and management processes. It is intended to promote a creative and innovative attitude that provides value creation.
The general learning objectives are:
The. Acquire the most recent knowledge regarding trends in innovation and creativity in companies and organizations;
B. Allow the student, autonomously, to develop successful methodologies, applying innovative models;
ç. Acquire knowledge of the latest technologies to support the management processes of organizations.
d. Develop and consolidate techniques that contribute to professional success
Program
Provide an introduction to the concept of innovation as a key factor of competitiveness, with a special focus not only on products and services, but also on the technology used in organizations and management processes. It is intended to promote a creative and innovative attitude that provides value creation.
The general learning objectives are:
The. Acquire the most recent knowledge regarding trends in innovation and creativity in companies and organizations;
B. Allow the student, autonomously, to develop successful methodologies, applying innovative models;
w. Acquire knowledge of the latest technologies to support the management processes of organizations.
d. Develop and consolidate techniques that contribute to professional success
Internship(s)
NAO
Bibliography
Christensen, M., Raynor, M., & McDonald, R. (2015). What is disruptive innovation? Harvard Business Review, 9(12), 44–53.
Evanschitzky, H., Eisend, M., Calantone, R. J., & Jiang, Y. (2012). Success factors of product innovation: An updated meta-analysis. Journal of Product Innovation Management, 29(1994), 21–37. https://doi.org/10.1111/j.1540-5885.2012.00964.x
Lee, S., Park, G., Yoon, B., & Park, J. (2010). Open innovation in SMEs—An intermediated network model. Research Policy, 39(2), 290–300. https://doi.org/10.1016/j.respol.2009.12.009
Nylén, D., & Holmström, J. (2015). Digital innovation strategy: A framework for diagnosing and improving digital product and service innovation. Business Horizons, 58(1), 57–67. https://doi.org/10.1016/j.bushor.2014.09.001
Sarkar, S. (2014). Empreendedorismo e inovacao (3rd ed.). Escolar editora.