Project / Internship

Remaining curricular units of the study plan.

The student develops the dissertation, project or internship in close coordination with the supervisor and co-supervisor, if any. The internship is also accompanied by a supervisor from the host entity.

1. Apply theoretical, methodological and practical knowledge, which allow the identification of problems and the construction of relevant and innovative solutions in the areas of Marketing and Communication;

2. Conceive, plan, and produce scientifically grounded and rigorous work, in the form of:

a) Dissertation, which aims to deepen the study of a current and relevant theme in the areas of study;

b) Project, which aims at diagnosing an identified problematic situation, studying a new problem, or applying methods and tools to solve an organization’s problematic situation;

c) Internship, which aims to integrate the student into an organizational context, including a study of diagnosis or resolution of identified problems, with a relevant contribution to the organization.

Dissertation

– Research problem

– Theoretical framework

– Methodology

– Results

– Analysis and discussion of results and conclusions

Project

– Description of the organization and identification of the organizational problem

– Theoretical framework

– Methodology

– Project description

– Results

– Critical reflection and conclusions

Internship

– Description of the organization and contextualization of the intervention

– Theoretical framework

– Methodology

– Description of activities

– Results

– Critical reflection and conclusions

• - Submission of a dissertation, project work or internship report; - Oral presentation and public discussion before a jury.
 - 100.0%

NAO

Specific bibliography regarding the subject of the dissertation, project, or internship.