Research Methodology in Tourism

N/A

Classes assume a dynamic character and integrate a combination of systematized presentations of information and knowledge, with critical analysis, based on texts and practical exercises.
The student can choose between 2 types of assessment: continuous assessment and final exam.
Approval in the curricular unit is obtained with a minimum score of 10, in each of the assessment modalities.
Continuous assessment involves the presentation of a research project proposal, in the form of written work and oral presentation.
Assessment by final exam consists of a written knowledge assessment test, to be carried out in the respective assessment periods.

1. Know, master and apply the procedures and methodologies of qualitative/quantitative research in the field of Tourism:
a) Identify research problems, build and support a research project;
b) Select the most appropriate research design;
c) Select the universe and the sample;
d) Select, use and/or build quantitative/qualitative data collection techniques;
e) Identify the most appropriate data analysis techniques and software;
f) Interpret the information collected and communicate the research results to different audiences;
g) Solve problems and introduce into daily practice, both the results of their reflection on research practice and the results of scientific studies and research.
2. Develop a critical awareness of the results of research carried out by other researchers.

1. Research methodologies in tourism:
1.1 Qualitative, quantitative or multi-method methodological approach; 1.2 Types of studies;
1.3 Plan Model or research design appropriate to the research paradigm. 2. Literature review:
2.1 Purpose and functions;
2.2 Research Phases;
2.3 Review of secondary sources;
2.4 Bibliometric analysis, Narrative review, Systematic review and Meta-analysis.
3. Population and sample:
3.1 Probability sampling techniques;
3.2 Non-probability sampling techniques.
4. Classification of variables:
4.1 Independent, dependent and mediating variables.
5. Data collection and processing techniques:
5.1 Interviews, discourse analysis, document analysis, case studies, observation, focus-group, delphy technique, cognitive maps, logbooks, life stories;
5.2 Measurements and scales (questionnaires);
5.3 Content analysis (open, axial and selective).
6. Writing a scientific article (APA Norms).

• - Project - 100.0%

• - Exam - 100.0%

NAO

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Cohen, L., Manion, L., & Morrison, K. (2011). Research methods in Education. London: Routledge
Silverman, D. (2013). Doing qualitative research. London: Sage Hill, M., & Hill, A. (2009). Investigação por questionário. Lisboa: Edições Sílabo
Mira, M. R., & Ramos, A. (2013). Modelos explicativos e paradigmas, investigação e intervenção em turismo. Exedra Journal, 8, 36-55.
Mozzato, A., Grzybovski, D., & Teixeira, A. (2016). Análises qualitativas nos estudos organizacionais: As vantagens no uso do software NVivo®. Revista Alcance, Eletrónica, 23(4), 578-587. doi: alcance.v23n4.p578- 587.
Bryman, A. (2012). Social research methods. New York: Oxford University Press.