SEMINAR II – “Territorial Brands: Stories of Success”

The programmatic content will be developed through the combination of exposure to the Bloom method and analysis and discussion of case studies.

The purpose of the seminar is to present the Bloom Consulting method for developing a marketing approach for the territories. Cases of Portuguese territories will be presented.

1. Prepare the foundations and create an initial structure
2. Understand existing perceptions
3. Define target markets
4. Set Realistic Objectives
5. Anticipate risks and design crisis management strategies
6. Define your central idea
7. Be aligned with the brand, and stay aligned
8. Audit and activate touch points
9. Build your territorial brand management model
10. Involve local actors
(Don’t) Launch the brand and (Don’t) create a logo
12. Monitor and evaluate your Brand
13. Make the shift to Place Branding 2.0
14. Solidify your Brand in the Community
15. Reflect, evaluate, repeat

• - Exam - 100.0%

NAO

Bloom Consulting (2003), 15 passos do Place Branding, Madrid.