Base Knowledge
N/A
Teaching Methodologies
6.1 The methodological options will focus on three fundamental pedagogical components: oral exposition focused on the expected contents; study and presentation of works/productions; development of works under teacher guidance.
6.2 The evaluation in those modalities will obey criteria that will be explained in the statements and / or other elements presented. Continuous assessment values the student’s attendance and participation in 10% of the final grade and implies the accomplishment of 3 theoretical-practical works that will have the following weights: 1st assignment – 45%; 2nd work – 30%; 3rd work – 15%.
The exam will have a theoretical component, with a weight of 40%, and a practical component, with a weight of 60%.
Learning Results
3.1 Develop the capacity for critical analysis and understand theoretical and practical studies in the area of vitrinism;
3.2 Expand research skills within the scope of theoretical and practical works developed according to metedologies in the design and production of a showcase and/or showcase;
3.3 Develop a project(s) in the context of vitrinism according to concepts and practices that meet dimensional, structural and aesthetic aspects.
Program
4.1 Brief history of the vitrinism
4.1.1 The Origin of Showcase
4.1.2 Framing and evolution
4.2 Showcase – types and styles
4.2.1 Communication
4.2.2 Function
4.2.3 Aesthetics
4.2.4 Exhibition and visual typologies
4.3 Design in showcase
4.3.1 Merchandising objectives
4.3.2 Identification and characterization of exhibition spaces
4.3.3 Equipment design
4.3.4 Exhibition design
Grading Methods
- - Attendance and Participation - 10.0%
- - 2nd Work - 30.0%
- - 3rd Work - 15.0%
- - 1st Work - 45.0%
- - Practical component - 60.0%
- - Theoretical component - 40.0%
Internship(s)
NAO
Bibliography
Bachelard, G. (2008). A poética do espaço. Martins Fontes.
Best, K. (2010). Gestão de Design – Gerir a estratégia, os processos e a implementação do design. Dom Quixote.
Cassau, B. (2021). Retail Design: Espaços onde as marcas atraem e envolvem os consumidores. Kindle Edition.
Demetrescu, S. (2018). Vitrinas e Exposições – Arte e técnica do Visual Merchandising. Érica.
Fernandes, A. (2018). Visual Merchandising. FCA Design.
Flusser, V. (2010). Uma filosofia do design: a forma das coisas. Relógio d’Água.
Guerrini, D. (2018). Iluminação – Teoria e projeto. Érica.
Gurgel. M. (2020). Projetando espaços: design de interiores. Editora Senac.
Monteiro, B. (2021). Manual Visual Merchandising. Grupo Editorial Atlântico.
Ramstedt, F. (2020). The Interior Design Handbook: Furnish, Decorate, and Style Your Space. Clarkson Potter.
Ramstedt, F. (2020). O Manual de Design de Interiores: Mobiliar, decorar e Estilizar seu Espaço. Clarkson Potter.