Statistics Applied to Business Sciences

Base Knowledge

Quantitative methods applied to business sciences

Management Information systems

Teaching Methodologies

Theoretical-practical classes, as stipulated in the curriculum.

  • Theoretical component: exposition of concepts and resolution of illustrative examples.
  • Practical component: resolution of illustrative and complementary practical exercises of the material exposed in theoretical classes, under the guidance of the teacher, but encouraging autonomous resolution. Sometimes using statistical software.

Learning Results

General objectives

  • Ability to explore data using numerical and graphical methods, to identify its most relevant aspects, with application in the area of Management and Economics;
  • Know the probabilistic models that constitute the bases of statistical inference and decision making;
  • Initiation and use of software to support statistical analysis .

Specific c objectives

  • Know the techniques of descriptive statistical analysis (exploratory), in order to characterize a sample;
  • Analyse the relationship between variables (two);
  • Know and use inferential statistics techniques.

Generic skills

Capacity of:

  • analysis and synthesis;
  • oral and written communication;
  • computing;
  • problem solving in real context

Specific skills

Capacity of:

  • develop logical and deductive reasoning;
  • use intuition to solve problems;
  • use graphical representations to interpret results;
  • sumarize

Program

1. Descriptive statistics:

1.1. Basic concepts;

1.2. Data representation;

1.3. Statistical measures.

  2. Simple linear regression:

2.1. Correlation; simple

2.2. Linear regression model;

2.3. Straight least squares;

2.4. Prediction.

  3. Probability distributions:

3.1. Basic concepts of probability theory;

3.2. Random variables;

3.3. Parameters of distributions;

3.4. Discrete probability distributions;

3.5. Continuous probability distribution;

3.6. Central Limit Theorem.

  4. Statistical inference:

4.1. Parametric estimation: point estimation (estimation methods and estimator properties),

4.2. interval estimation of the population mean (confidence intervals construction);

4.3. hypothesis testing: fundamental notions, test architecture, parametric tests (a population).

Curricular Unit Teachers

Internship(s)

NAO

Bibliography

It will be available at NONIO all the theoretical texts used in classes, as well as practical sheets.

Main

  • Curto, J.D. (2019). Potenciar os Negócios? A Estatística Dá uma Ajuda! (Muitas Aplicações em Excel e poucas fórmulas…), 3.ª Edição. Edição do Autor

Additional

  • Albright, S.C., Winston, W.L. (2019). Business Analytics: Data Analysis and Decision Making, 7th Edition. Cengage Learning.
  • Alwan, L.C., Craig, B.A., McCabe, G.P. (2020). The Practice of Statistics for Business and Economics, 5th Edition. MacMilan.
  • Evans, J.R. (2020). Business Analytics, 3rd Edition. Pearson.
  • Murteira, B., Ribeiro, C.S., Silva, J.A., Pimenta, C., Pimenta, F. (2023). Introdução à Estatística, 4.ª Edição. Escolar