Base Knowledge
N/A
Teaching Methodologies
Methodology
Attendance: The course contents are developed through analysis and discussion of themes contained in prograrm and case studies;
Autonomous: Developing a practical continuation of the theme stated at the beginning of the school year and presented orally in the form of a written report.
Learning Results
Students should have understood the workings of the media field and be able to devise and implement media relations strategies. They should perform the following tasks: Writing a press release; Prepare a press kit; Organising a press conference, schedule a visit media / press trips; Writing a publiredaccional (written advertising); Organize meetings with the press; Analyze the different dimensions of the contents of the media; Writing summaries of the press; Organising a press archive, organize a press review.
Program
1.Media Relations: Definitions and Objectives
2. Media Relations: The journalistic field
3. Media Relations: The Media
4. Media Relations: The Instruments
5. Media Relations and Crisis Communication
Curricular Unit Teachers
Grading Methods
- - Individual and/or Group Work - 50.0%
- - Exam - 50.0%
- - Attendance and Participation - 15.0%
- - Individual and/or Group Work - 45.0%
- - Frequency - 40.0%
Internship(s)
NAO
Bibliography
– Descheper, J. , (1992). Saber Comunicar com os Jornalistas Da Imprensa, Rádio E Televisão. Edições Cetop.
– Gregory A. (2015). Planing and Managing Public Relations Campaingns: a stratégic aproach. Kindle Editions
– MacNamara J. (2014). Journalism–PR relations revisited: The good news, the badnews, and insights into
tomorrow’s news. Public Relations Review. (40) 739–750.
– Ribeiro, V. (2016). Assessores de Imprensa e Jornalistas. Edições Afrontamento.
– Smith, R. D. (2021). Stratégic Planning for Public Relations. Routledge.
– Vercic, A. & Vercic T. (2016). Review The new publicity: From reflexive to reflective mediatisation. Public
Relations Review (42) 493–498