Business English II

Mastery of the English language in terms of its rules or grammatical structures at an intermediate level is essential for successful completion of this curricular unit.

Given the nature of the aims and syllabus of this curricular unit, the teaching methodology chosen has the fundamental purpose of stimulating and optimizing students’ learning. Therefore, an active teaching methodology centered on students will be favored, such as through Problem based learning, Project based learning, Flipped classroom and Brainstorming.

Carrying out work in class, individually and also in small groups, as well as the practice of debates/discussions in class, are pedagogical strategies that will also be used in classes.

Learning objectives

The curricular unit of English Applied to Business Sciences has as its primary objective to provide students with the necessary elements that allow them to satisfactorily use the English language as a privileged vehicle of communication in the business world.

Skills to be developed by students

With this subject it is intended that our students are able to reconcile technical teaching and specific terminology in the areas of business and economic sciences with intermediate and advanced grammatical structures of the English language. Thus, this curricular unit also includes a review, practice and consolidation of intermediate and advanced grammatical structures of the English language.

1. Banking
1.1 Opening and running a bank account
1.2 Types of accounts
1.3 Cheques
1.4 Plastic money: debit and credit cards
1.5 Borrowing
1.6 Statement of account
1.7 Internet banking

2. Marketing
2.1 The four Ps
2.2 The product life-cycle

3. Advertising
3.1 Purpose and types of advertising
3.2 Planning an advertising campaign
3.3 Advertising media

NAO

Bibliografia principal

Cardoso, Raquel M. C.; Tina V. Aas; Bruno Balteiro; Kine S. Johannessen; Arturs Krasnovs; Sandra Kraze; Ieva Meldere and Judith McGuinness Torvik (2010). “The Language of Advertising: Powerful, Inovative and Environmental?”, New Perspectives on Sustainability (2), 6-27.

https://revistes.udg.edu/new-perspectives/article/view/11405

LARSON, Jeff, Stuart Draper (2019). Digital Marketing Essentials: A Comprehensive Digital Marketing Textbook. USA: Edify Publishing.

MASCULL, Bill (2017). Business Vocabulary in Use. Cambridge: Cambridge University Press.

ROSENBERG, Marjorie (2012). English for Banking and Finance. Pearson Education ESL.

Bibliografia secundária

DUBICKA, Iwonna et al. (2019). Business Partner. Essex: Pearson Education Limited. FT Publishing, Financial Times.

IRVINE, Mark and Marion Cadman (2003). Commercially Speaking. Oxford: Oxford University Press.

MARKS, Jon (2012). Check Your English Vocabulary for Banking and Finance. London: Bloomsbury.

ST JOHN, Maggie Jo (1994). Advertising and the Promotion Industry. Hempstead: Prentice Hall.
ST JOHN, Maggie Jo (1996). Marketing. Hempstead: Prentice Hall.