Business Strategy

Know the Manager’s Functions: Planning, Organizing, Motivation, Leadership and Controlling. Distinguish
manager functions from business functions.

The course will work with theoretical-practical classes, seeking to combine the expository dimension of the
subject with the necessary practical illustration, where the teacher and students will present and discuss the
resolution of several exemplary cases from real life.

The purpose of these works is threefold:

i) develop the organizations’ ability to solve real problems;

ii) familiarization of the student body with the application of the “Case Method”;

iii) enhance relationships with other disciplines.

To speed up the understanding of the materials and make the exhibitions more attractive, different
audiovisual means will be used.

Strategy is essential for the success of organizations. In order to define the path to the future of an
organization, company or other type of institution, it is essential to have a strategy that ensures that the
intended objectives are achieved and that excellent performance is achieved.

Within the scope of strategy, a strategic diagnosis is made, the strategic possibilities are evaluated and the
one that is best suited to the organization and best suited to external conditions is chosen. Then, the
strategy is implemented, its development is controlled, the results or objectives that are being achieved are
determined and, if necessary, corrections are made in order to obtain the desired performance.

At the end of this course, students should be able to:

– Carry out a strategic diagnosis of a company and, in particular:

– Perform a PESTAL analysis;

– Apply the model of the five forces of Porter;

– Build and analyze a company’s value chain;

– Analyze the resources and skills of a company;

– Identify and characterize the strategy followed by a company and verify whether or not it creates value;

– Design a framework for implementing the strategy.

– Understand the BSC as a strategy management system.

1. What is Strategy?

2. Principles Theories of Strategy

2.1. I/O Model

2.2. Resources and Capabilities Model (RBV)

3. The strategic management process

3.1. The 5 tasks of the strategy

3.2. Strategy levels4. Strategic analysis

4.1. Internal Analysis: Resources and Capabilities and Value Chain

4.2. External analysis

4.2.1. PESTAL

4.2.2. 5 Forces

5. Choosing the strategy

5.1. Ansoff’s Product-Market Matrix

5.2. Porter’s generic strategies

6. Strategy Implementation

6.1 Strategy as a practice for excellent performance

6.2 Adjusting the structure and strategy

6.3. Strategic action

6.3. Control of strategy implementation

NAO

Silva, Gabriel & Silva, José Trovão; (2019); Estratégia: O Poder da Gestão Estratégica para Identificar, Explorar e Resolver Problemas; Editora Atual; (Fundamental)

Betz, Frederick; (2016); Strategic Thinking: A Comprehensive Guide Hardcover; Emerald Publishing  

David, Fred R. & David, Forest R.; (2017); Strategic Management: A Competitive Advantage Approach; 16ª Edition; Pearson

Dess Gregory et. al.; (2021); Strategic Management: Text and Cases; 10ª Edition; McGraw-Hill

Freire, Adriano; (2020); Estratégia: Criação de Valor Sustentável em Negócios Tradicionais e Digitais; Bertrand Editora

Grant, Robert M.; (2016); Contemporary Strategy Analysis: Text and Cases; 9ª Edition; Wiley

Hitt, Michael A. et. al.; (2017); Strategic Management Concepts and Cases Competitiveness and Globalization; 12ª Edition; Cengage Learning

Lynch, Richard; (2018); Strategic Management; 8ª Edition; Pearson

Rothaermel, Robert; (2017); Strategic Management; 3ª Edition; McGraw-Hill

Scholes, Kevan et. al.; (2020); Exploring Strategy; 12ª Edition; Pearson

Teixeira, S.; (2020); Gestão Estratégica; 2ª Edição; Escolar Editora

Thompson, Artur et. al.; (2019); Crafting and Executing Strategy; 20ª Edition; McGraw-Hill

Tonelli, Marcello & Cristoni, Nicoló; (2019); Strategic Management and the Circular Economy; Routledge

Wheelen, Thomas L. et. al.; (2018); Strategic Management and Business Policy: Globalization, Innovation, and Sustainability; 15ª Edition; Pearson

Witcher, Barry J.; (2020); Absolute Essentials of Strategic Management; Routledge