Communication in Social Sector Organizations

N/A

Teaching methodology:

i) theoretical-practical sessions, with an expository component and analysis and discussion of cases.

Continuous evaluation

– a group assignment: 50% (minimum grade 7.5)

   – an individual test: (50% (minimum grade of 7.5)

Final evaluation:

– Individual knowledge test: 100%

The objective of the UC is to highlight the role of communication in the strategic positioning of these organizations in the social sector, reflecting on the strategies, dynamics and challenges of communication in the specificity of this type of organization

It is intended:

– to present strategic communication as a dependent and consequent field of social change;

– highlight the different forms of communication oriented towards the organizational objectives and interests of multiple stakeholders;

– develop analytical skills and critical thinking about the factors inherent to strategic thinking in the field of communication;

The contents seek to address the themes:

1. Communication in civil society organizations (COSC):

2. Communication from the perspective of the public interest

3. The Image and Reputation of Organizations

4. The multiple stakeholders

5. Objectives, recipients and specific techniques.

• - Individual Work - 50.0%
• - Work Group - 50.0%

• - Exam - 100.0%

NAO

Cerqueira, C & Lamy, S. (2017). Vozes Plurais: a Comunicação das Organizações da Sociedade Cívil. Documenta.

Eiró-Gomes, M. (2017). Comunicação E Organizações da Sociedade Civil. Escola Superior de Comunicação Social/Plataforma Portuguesa das Organizações Não Governamentais para o Desenvolvimento

(ONGD

Heath. R (2010). The Sage Handbook of Public Relations. Sage

Peruzzo, C. M. K. (2013). Fundamentos teóricos das Relações Públicas e da Comunicação Organizacional no terceiro setor: perspectiva alternativa. Revista Famecos, 20(1), 89-107.

Smith, R. (2021). Stratégic Plannig for Public Relations.Routledge.

Xifra, J. (2014). Manual de Relaciones Públicas e Institucionales. Tecnós.