Teaching Methodologies
) Criação e gestão de conteúdos para os diferentes meios de comunicação. 2) Gestão de redes sociais – Facebook, Instagram, Youtube. 3) Conteúdos e formatos para site (texto, fotos, vídeo): ferramentas de produção e edição. 4) Importância da ética e deontologia dos media e o uso da criatividade como estratégia para inovar nas redes sociais. 5) SEO (Search Engine Optimization) para conteúdos. 6) SEO (Search Engine Optimization) para redes sociais 7) A confiança online, a perceção dos riscos e benefícios nas transações de websites. 8) Publicidade Online.
Learning Results
At the end os the studies, students sould be able to: -Know the operation of search engines. -Know the operation of the main social media platforms and how to benefit from their use. -Acquire knowledge, strategies, and tools to optimize the online presence of organizations or companies. -Identify optimization actions on websites, with the aim of improving positioning in search engines. -Use some content production, editing and analysis tools. -Know how to define a content plan for digital media and make it happen.
Program
1) Creation and management of content for the different media. 2) Management of social networks – Facebook, Instagram, YouTube. 3) Website content and formats (text, photos, video): production and editing tools. 4) Importance of media ethics and deontology and the use of creativity as a strategy to innovate on social networks. 5) SEO (Search Engine Optimization) for content. 6) SEO (Search Engine Optimization) for social networks 7) Online trust, the perception of risks and benefits in website transactions. 8) Online Advertising
Internship(s)
NAO