Base Knowledge
N/A
Teaching Methodologies
The programmatic contents will be developed through a combination of expository sessions with practical sessions and the resolution of exercises or analysis and discussion of cases.
CONTINUOUS EVALUATION:
– Individual work (50%)
– Group work (50%)
FINAL EXAM
– Written test (50%)
– Individual work (50%)
Learning Results
The curricular unit aims to develop the following skills
– Provide knowledge of how the changing context, the attitude and behaviour of stakeholders give rise to a new approach to communication in the digital specificity of organizations;
– Know how to generate and manage specific digital communication programmes appropriate to the internal and external context of organizations of this nature.
Program
1. Impact of digital on communicative action
a) Stakeholders
b) The organizations
2. Digital communication in social sector organisations
a) Strategies and tactics for stakeholders:
a.1.) Platforms and content for internal audiences
a.2.) Platforms and contents for external audiences
b) Imperative of convergence of online and offline
Grading Methods
- - Individual Work - 50.0%
- - Written Test - 50.0%
- - Group Work - 50.0%
- - Individual Work - 50.0%
Internship(s)
NAO
Bibliography
Cerqueira, C. & Lamy, S. (2017). Vozes Plurais: a Comunicação das Organizações da Sociedade Civil. Documenta.
Eiró-Gomes, M. (2017). Comunicação E Organizações da Sociedade Civil. Escola Superior de Comunicação Social/Plataforma Portuguesa das Organizações Não Governamentais para o Desenvolvimento
(ONGD).
Kunsch, M. M. (2007). Comunicação Organizacional na era digital: contextos, percursos e possibilidades. Signo y Pensamiento 51 – Volumen XXVI, 39–51.
Marques, V. (2020). Redes Sociais 360. Como Comunicar Online. Conjuntura Atual Editora.