Digital Graphic Animation

Basic knowledge relating to graphic design theory;

Basic knowledge regarding the editing and composition of multimedia graphic material.

The methodological options leading to the fulfillment of the curricular unit’s program will focus on three fundamental pedagogical components:

• Theoretical component – oral exposition, supply, and projection of content related to the planned subjects, using multimedia sources whenever possible;
• Practical component – practical exercises to explore and consolidate the contents of the course.
• Theoretical-practical component – presentation, analysis, and discussion of productions relevant to the subjects taught; 

To know the basic principles of the discourse of animated images and animated graphic design.

Acquisition of theoretical knowledge related to the principles of motion design, its state of art, applicability, and supports.

Understand and apply the appropriate methodologies for the production of animated graphic design (motion design).

Develop practical skills oriented to the multidisciplinary edition of motion design: typographic elements; infographics; videography; and audio in a creative and aesthetic sense.

INTRODUCTION TO THE DISCIPLINE, STATE OF ART AND PRECURSOR MOVEMENTS

• Animation phenomena and principles of animation.
• Theoretical contextualization of the history of animation and its authors.
• Main precursors of motion design, the influence of animation and cinema in graphic design, and vice versa.

MOTION GRAPHICS IN CONTEMPORANEITY

• Motion graphics- the evolution of the discipline and the main authors.
• Areas of action and main media.

PRACTICAL SKILLS

• Graphic animation workshop practices: graphical, typographical, and video composition.
• Preparation and planning of motion design work (Pre-production): concept; narrative; storyboard; concept art; medias.
• Development of motion design work (Production): capture and collection of media, edition of content; sound design; mixing media.
• Finalization of motion design work (Post-Production): synchronization; special effects, color correction, rendering, and broadcast media.

NAO

WILLIAMS, R. (2009). The Animator’s Survival Kit. London: Faber and Faber.

BECKERMAN, H.(2003). Animation The whole story. New York: Allworth Press.

CANTOR, J./ VALENCIA, P. (2004). Inspired 3D Short Film Production. Boston: Thomson Press.

CASTRO, I. (2004). Conversas sobre Animação Portuguesa. Cinemateca portuguesa.

FURNISS, M. (2008). Art in Motion: Animation Aesthetics. John libbey & Company.

LUCENA, J. (2006). Arte da animação. Técnica e estética através da história. São Paulo: Editora Senac SP.

ABBADO, A. (2016) Visual Music Masters: Abstract Explorations of Past and Present Artists. SKIRA

CROOK, I. / PEARE, P. (2016) Motion Graphics: Principles and Practices from the Ground Up. Fairchilld Books

HELLER, S./ DOOLEY, M (2008) Teaching Motion Design: Course Offerings and Class Projects from the Leading Graduate and Undergraduate Programs. Allworth Press

HELLER, S./ WOMACK, D. (2008) Becoming a Digital Designer. New Jersey: John Wiley & Sons, Inc.

MANOVICH, L. (2001) The Language of New Media. MIT Press Books

LOVEJOY, M. (1997). Postmodern currents: art and artists in the age of electronic media. Prentice-Hall.

SHAW, A. (2015). Design for Motion: Fundamentals and Techniques of Motion Design. Routledge.

BLAZER, L. (2015). Animated Storytelling: Simple Steps for Creating Animation and Motion Graphics. Peachpit Press.

JACKSON, C. (2018). After Effects for Designers: Graphic and Interactive Design in Motion. Routledge.