Learning Results
The student should be able to identify the basic concepts and different models of e-commerce. Understand at the levelof e-commerce infrastructures the most suitable means of communication for different digital channels.
The student must know how to create, plan, develop, test and implement a digital marketing plan in order to acquirethe skills to establish an online presence.
Understand the security measures and the different payment methods available and under development in e-commerce. Understand the concepts of advertising and e-commerce marketing.
Social networks as a way of testing and evaluating the launch of new products, services and events. Its integration onmobile platforms and its impact on local marketing. B2B e-commerce in supply chain management and collaborativecommerce and partnerships.
Program
1-E-commerce Business Models and Concepts.
2-E-commerce Infrastructure_ The Internet, Web, and Mobile Platform.
3- Building an E-commerce Presence_ Websites, Social Nets, and mobile Apps.
4- E-commerce Security and Payment Systems.
5- E-commerce Marketing and Advertising Concepts
6- Social, Mobile, and Local Marketing.
7-B2B e-commerce in supply chain management and collaborative commerceand partnerships.
Internship(s)
NAO
Bibliography
1. E-Commerce 2021_Business, Technology, and Society, 16th Edition, Kenneth C. Laudon and Carol Guercio Traver,July 27th 2021, ISBN : 9781292343167
2. Digital Business and E-Commerce Management 7th Edition,by Dave Chaffey (Author), Tanya Hemphill (Author),David Edmundson-Bird (Author) , Pearson; 7 edition (June 13, 2019), ISBN-13: 978-1292193335
3. Growth Iq, Master The 10 Paths To Grow Your Business de Tiffani Bova, 2018, Editor: Pan MacMillan, ISBN:9781529004670
4. The Digital Transformation Playbook: Rethink Your Business for the Digital Age, Columbia Business SchoolPublishing (April 5, 2016), ISBN-13: 978-0231175449