Base Knowledge
Knowledge of mathematics calculus regarding partial derivatives, integrals and equation systems.
Teaching Methodologies
In the current course the following teaching methodologies are used: 1) Verbal Methodologies making use of the pedagogical resources: Exhibition, Explanation and Dialogue; 2) Intuitive Methodologies, making use of the pedagogical resources: Demonstration, Resolution of exercises/problems.
Learning Results
The objective of this course aims to provide students with tools for applied economic analysis, in business
and market contexts, to use in the decision-making in daily business management. Thus, students should :
a) Be able to understand the concepts of business economics and its underlying economic models; b) Be able
to understand and analyze the functioning of perfectly competitive markets and imperfectly competitive
markets; c) Be able to understand the dynamics of markets and its strategic behaviour; d) Be able o
understand and analyze the functioning of pricing strategies for firms with market power.
Program
1. Markets and Firms
1.1 Perfectly Competitive Markets: The firm in a competitive environment.
1.2 Monopoly: the firm with market power.
1.3 Modeling oligopolistic interaction.
1.4 Product differentiation and Advertising.
1.5 Research & Development.
2. Pricing Decisions
2.1 Price discrimination
2.2 Nonlinear and joint prices.
Curricular Unit Teachers
Grading Methods
- - Exame - 100.0%
- - Prova escrita individual. - 100.0%
Internship(s)
NAO
Bibliography
Required Books:
– Leitão, J., Ferreira, E., & Ferreira, J. (2022). Fundamentos de Economia da Empresa: Conceitos, decisões e aplicações (1ª Edição). Rei dos Livros. ISBN: 978-989-565-069-9.
– Perloff, J. M. (2017). Microeconomics: Theory and applications with calculus (4th. Ed.). Pearson.
Other Books:
– Besanko, D., Braeutigam, R., & Gibbs, M. (2011). Microeconomics (4th Edition). Wiley.
– Cabral, L. (1994). Economia Industrial. McGraw-Hill.
– Krugman, P., & Wells, R. (2009). Microeconomics (2nd Edition). Worth Publishers.
– Mateus, M., & Mateus, A. (2002). Microeconomia: Exercícios e estudos de caso (Volume II). Verbo.
– Nicholson, W., & Snyder, C. (2008): Microeconomic theory: Basic principles and extensions (10th Edition). Thomson South-Western.
– Pepall, L., Richard, D., & Norman, G. (2008). Industrial Organization: Contemporary Theory and Empirical Applications (4th Edition). Blackwell Publishing.