Base Knowledge
Not applicable
Teaching Methodologies
Lectures presenting the concepts and models of the syllabus.
Analysis and discussion of cases and examples
Problem-solving-oriented classes, assisted completion of exercises and assignments and presentation/discussion of assignments.
Workshops by external speakers.
Learning Results
Objectives:
To structure and understand the basic principles of management, from the strategic to the operational level in multiple aspects, creating a common domain of knowledge between engineers and managers.
Learning Outcomes:
Ability to structure thinking related to the challenges demanded to the management of organizations according to different management philosophies and the tools associated with them.
Understand the influence of economic, social, technological, and political environments on organizations and their managers.
Understand and apply the main methods of strategic analysis;
Understand marketing and its strategic importance for an organization;
Understand some basic principles of organizational behaviour and their importance for the management of organizations.
Understand the scope of operations management in its various aspects and time horizons.
Understand the fundamental concepts of corporate finance.
Understand and apply appropriate tools for developing and evaluating business plans.
Communicate ideas and opinions in a clear and reasoned manner;
Develop the ability to work independently and in groups.
Develop the ability to analyze and solve problems, applying the knowledge acquired.
Program
1. Managers, management and organizations
Organizations and society. Different types of organizations and their stakeholders. Organizational resources. Management and managers. Management functions and levels. Management and the decision-making process. The evolution of management theories and different approaches to organizational problems.
2. Strategic management
Strategic thinking. Vision, mission and objectives. External and internal strategic analysis. Strategic formulation: corporate strategy and business strategy. Implementation and control.
3. Marketing
Market orientation: creating value, satisfying needs, and facilitating exchanges. Markets and their segmentation. The different market players. The marketing mix. Marketing strategy and plan.
4. Human resource management and organizational behaviour.
Human resource management. The levels of organizational behaviour: individual, group, and the organization. Leadership and motivation.
5. Organizational structure
Elements of organizational structure: chain of command, division of labour, degree of centralization and formalization. Types of structure. Organic and mechanical structures. Contingency factors.
6. Financial information
Financial information, general accounting principles and accounting standards. Financial flows in business activity. Financial statements: Balance Sheet, Income Statement and Cash Flow Statement. The time value of money and the economic analysis of investment projects.
7. Operations Management
The scope of operations management and its different time horizons. Tools for planning and managing operations.
8. Entrepreneurship and business venture
Entrepreneurship and the generation of business ideas: value proposition and business model. Business plan.
Curricular Unit Teachers
Internship(s)
NAO
Bibliography
Almeida, Filipe (coord.) (2016). Introdução à gestão de organizações, Escolar Editora, 4ª ed. (2A-1-241)
Atrill, P. e McLaney, E. (2006). Accounting and finance for non-specialists, Prentice Hall, 5th ed. (2A-9-11)
Carvalho, J. (2009). Gestão de Empresas. 1ª Ed.. Edições Sílabo.
Duarte, C., & Esperança, J. (2012). Empreendedorismo e Planeamento Financeiro. Transformar oportunidades em negócios. Criar micro, pequenas e medias empresas. Lisboa: Edições Sílabo. (2A-1-240)
Ferreira, B., Marques, H., Caetano, J., Rasquilha, L. & Rodrigues, M. (2015). Fundamentos de Marketing. 3ª edição. Lisboa, Portugal: Edições Sílabo. (2A-3-84)
Freire, A. (1997). Estratégia: Sucesso em Portugal. Lisboa : Editorial Verbo. (2A-3-87)
Freire, A. (2020). Estratégia : criação de valor sustentável em negócios tradicionais e digitais. Lisboa : Bertrand Editora. (2A-3-88)
Kotler, P. (2010). Marketing para o século XXI, 6ª ed, Lisboa: Editorial Presença. (2A-3-86)
Kotler, P. & Armstrong, G. (2018). Principles of Marketing. 17 ed Global edition, Pearson.
Lisboa, J. (Ed.). (2004). Introdução à Gestão das Organizações. Editora Vida Económica. (2A-1-93)
Robbins, S., Coulter, M. (2002). Management. 6th Ed.. Prentice-Hall. (2A-1-128).
Sarkar, S. (2010). Empreendedorismo e Inovação (2a edição). Lisboa: Escolar Editora. (2A-1-210)
Teixeira, S., (2005). Gestão das Organizações. McGraw-Hill. (2A-1-79)