Base Knowledge
Students should have knowledge about:
– the fundamental aspects of business management;
– the dynamic market factors that allow the identification of business opportunities and that are listed in matters related to marketing;
– the concepts and principles that allow the calculation and forecasts of sales, costs and other elements related to the accounting of a company or organization.
Teaching Methodologies
Key concepts will be presented in lessons and supported with contemporary examples. The use of documentary video and current news will add a contemporary dimension to the topics.
Students will be encouraged to carry out group work and research skills. Group work will be encouraged in order to promote skills and team collaboration and the application of theorized themes to a practical case developed by the students.
The module will require guided and independent learning. Directed learning will include reading and research in order to prepare for presentations. Guidance for these exercises will be given in classes and within the teaching and learning plan. Independent learning will also be encouraged and will include online learning materials, reading business newspapers and magazines and watching international documentaries.
The methodology used is based on the exposition of practical cases of the reality of the national and international business fabric.
Learning Results
Students should be able to:
– Analyze dynamic market factors identifying business needs and opportunities;
– Conceptualize and develop innovative ideas that add value to the market in order to implement a project;
– Develop a Business Plan;
– Identify the funding sources needed to implement the project/business plan;
– Understand the resources needed to start the project.
Objectives:
Present the general problems of entrepreneurship and innovation, under two general perspectives:
a) as an economic development factor;
b) as a management activity of a strategic nature.
Raise students’ awareness of entrepreneurial activity, highlighting the conditions for the success of start-ups, namely the aspects related to the planning of the new business and its product, the preparation of the business plan, financing options and future management.
Frame advances in information and communication technologies as sources of innovative and entrepreneurial opportunity.
Skills to be acquired:
– Understand the innovation process and the multiplicity of factors that determine it;
– Build a Business Plan for a new company in the information systems area.
Program
CHAPTER 1 – WHAT IS INNOVATION?
1- Innovate: How, who and why?
2- The innovation process: production and dissemination of knowledge
3- The context of change: the role of innovation
4- Innovation as a strategic function
CHAPTER 2 – INNOVATION AND ENTREPRENEURSHIP
1- The nature and importance of entrepreneurship
2- Strategies and opportunities for new entries
3- The “entrepreneurial” and “intrapreneurial” mind
4- The process in entrepreneurship
5- The individual entrepreneur
CHAPTER 3 – CREATIVITY AND STARTING THE NEW BUSINESS
1- Creativity and new business idea
2- Techniques for generating ideas
3- The product planning and development process
4- E-Commerce and Start-ups
5- Intellectual Property and legal issues with setting up a company
CHAPTER 4 – THE BUSINESS PLAN
1- What is the business plan?
2- Information requirements for the business plan
3- Critical components of the Business Plan
3.1 – Analysis of the Industry and the environment
3.2 – Description of the business
3.3 – Marketing Plan
3.4 – Organizational Plan
.5 – Financial Plan
CHAPTER 5 – FINANCING THE NEW BUSINESS
1 – Financing sources
2 – Risk, financing and maturation of products
3 – Venture capital
Curricular Unit Teachers
Internship(s)
NAO
Bibliography
Elementary
Ferreira, Manuel. Reis, Nuno. Santos, João. e Serra, Fernando (2022), Empreendedorismo – Conceitos e Fundamentos Para a Criação da Nova Empresa, Edições Silabo
Kawasaki, Guy (2022), Arte da Startup – Como Transformar Uma Boa Ideia Numa Empresa de Sucesso, 2ª Edição, Vogais
Trott, Paul (2017) Innovation Management and New Product Development, 6ª ED, Pearson,
Hisrich, R. D., Peters, M. P. e Shepherd, D. A., (2017), Entrepreneurship, McGraw-Hill, 10ª Edition, New York. (*)
Ferreira, M., Santos, J. e Serra, F, (2008), Ser Empreendedor: Pensar, criar e moldar a nova empresa, Edições Sílabo, Lisboa.
Monteiro, Fátima e Silva, Eduardo Sá (2014), Empreendedorismo e Plano de Negócios (eBook) (2.ª Edição revista e atualizada), Vida Económica.
Harvard Business Review (2017) Inovação – HBR – 10 artigos essenciais, Actual Editora.
Secondary
Brandshaw, M. V. e Carrington, P. (Eds) (2009) “Entrepreneurship and its Economic Significance, Behavior and Effects.”, Nova Science Publishers, Inc, New York. (*)
Bhidé, A. V. (2000), The Origin and Evolution of New Business, OxfordUniversity Press.
Ferreira, M., Reis, N. e Serra, F, (2009), Marketing para empreendedores e Pequenas empresas, Lidel, Lisboa.
Scarborough, N. N., Wilson, D.I. e Zimmerer, T. W. (2009) “Effective small Business Management: An entrepreneurial approach”, Pearson International Edition, 9ª Ed.
Grant, Adam (2016), Originais: Como os Não-Conformistas Mudam o Mundo, Editora Sextante.
Sarkar, S. (2010), “Empreendedorismo e Inovação”, 2ªED, Escolar Editora. Lisboa.