Estágio

Introduction to Marketing; Consumer Behaviour; Product and Brand Management; Price Management; Marketing Communication; Distribution Management; Sales Management.

This curricular unit is divided between tutorials activities and activities independently made by the student. The fundamental aspects and responsibilities of each party are defined in the proper regulation for Internship / Project.

At the end of this curricular unit, the student is expected to be able to:

a) Apply knowledge, skills and competences acquired in the remaining curricular units of the study cycle, showing a professional approach to work in the Marketing area;

b) Solve problems in the area of Marketing and build and support its argument;

c) Treat relevant information, particularly in the Marketing area, to support solutions and opinions;

d) Communicate with different audiences in the Marketing area;

e) Diagnose and/or solve problems in an organizational environment, showing a relevant contribution to the organization.

The internship lasts at least 12 weeks in an organization, public or private, listed or proposed by the student or by the school, through the Office of Internships and Career. The internship takes place in Portugal or abroad, integrated into Erasmus mobility program for internships. The orientation is done by teachers in charge and is supervised by an expert employed in the host organization with recognized merit and functional responsibility in the field of intervention. The work plan is defined in close coordination between the professor-supervisor and the host organization.

NAO

Bryman, A., & Bell, E. (2011). Business Research Methods (3rd ed.). Oxford University Press

Cooper, D., & Schindler, P. (2014). Business Research Methods (4th ed.). McGraw-Hill.

Kumar, V., Leone, R., Aaker, D., & Day, G. (2018). Marketing Research (13th ed.). John Wiley & Sons, Inc.

Lopes, J. L. P. (2011). Fundamental dos Estudos de Mercado – Teoria e Prática (2.ª ed.). Edições Sílabo.

Malhotra, N. (2019). Pesquisa de Marketing: Uma Orientação Aplicada (7.ª ed.). Bookman.

McDaniel, C., & Gates, R. (2020). Marketing Research (12th ed.). John Wiley & Sons, Inc.

McDonald, M. & Wilson, H. (2016). Marketing Plans: How to prepare them, how to profit from them (8th ed.). Wiley.

Oliveira, J. (2012). Marketing Research – Volume 1: Investigação em Marketing. Edições Sílabo.

Oliveira, J. (2014). Marketing Research – Volume 2: Análises Multivariadas e Técnicas Especializadas. Edições Sílabo.

Saunders, M., Lewis, P., & Thornhill, A. (2015). Research Methods for Business Students (7th ed.). Pearson.

Bibliografia específica do tema escolhido pelo estudante | Bibliography of the specific theme chosen by the student.