Illustration in Graphic Design

not applicable

6.1 The methodological options will focus on three main pedagogical components: oral presentation focusing on the intended contents; study and presentation of works/productions; development of works under faculty guidance.

6.2 Continuous evaluation

The works to be carried out will be a maximum number of 3 and the evaluation will obey criteria that will be explained in the statements and/or other elements presented.

Theoretical-practical and practical component (Individual Projects) – 100%

The scale that appears in the frequency schedule, resulting from the continuous evaluation, is: 0 -20.

The CU can only be carried out by continuous evaluation. 

3.1 Acquire and deepen theoretical, practical, aesthetic and technical knowledge of illustration and graphic design, necessary for the visual communication of concepts/ideas;

3.2 Understand, recognize and apply the relationship between illustration and the principles of graphic design;

3.3 Know how to analyze alternative solutions in illustration for a design project, taking into account the visual message to be conveyed to a certain target audience. 

4.1 Illustration and graphic design

4.1.1 Areas of Expertise

4.1.2 Means of action

4.2 Illustration and Graphic Design Principles

4.2.1 Color, Typography, and Image

4.2.2 Compositional Grid System and Layout

4.2.3 Hierarchy of information

4.2.4 Format and media

• - Theoretical-practical and practical component (Individual Projects) - 100.0%

NAO

Amell, C. (2016). Illustrated Packaging. Monsa

Bowie, S. (2011). Print &Pattern 2. Laurence King Publishing

Caldas, S. (2021). Palette Perfect for Graphic Designers and Illustrators: Colour Combinations, Meanings and Cultural References. Hoaki

Delgado, N. & Laserow, S. (2020). Making Posters. Bloomsbury Visual Arts

Heller, S. & Vienne, V. (2019). 100 Ideas that Changed Graphic Design. Laurence King Publishing

Malinic, R. (2016). Book of Ideas – a journal of creative direction and graphic design – volume 1. Brand Nu Ltd

Malinic, R. (2022). Book of Ideas – a journal of creative direction and graphic design – volume 2. Brand Nu Ltd

Monrad, P. (2022). Craft beer design – the design, illustration and branding of contemporary breweries. Die Gestalten Verlag

Victionary. (2020). Dot, line, shape: the basic elements of design and illustration.

Victionary. (2020). Packaged for Life: Beer, Wine and Spirits – Modern packaging design solutions for everyday products.

Victionary. (2020). Packaged F