International Business Management

Students must have knowledge about:

– macro and micro factors of the environment of companies and institutions that condition and dynamize the markets where they operate or play in an international and globalization context;

– the decision-making process at the management level, taking into account the different internal dimensions of the company;

– the competitive factors of companies and institutions.

Key concepts will be introduced in lectures and supported throughout with contemporary examples. The use of documentary video and current news stories will provide a contemporary dimension to the studies. Seminars will encourage group work and the practise of research skills. Group work will be encouraged in order to foster collaboration and team building skills.
The module will require both directed and independent learning. Directed learning will include reading and research in order to prepare for seminars and presentations. Guidance for these exercises will be given in classes and provided within the teaching and learning plan. Additional independent learning will also be encouraged and will include on-line learning materials, reading newspapers and business journals and watching international documentaries.

This curricular unit provide and introduces the study of the macro forces that shape international business in different areas. Broad issues such as globalization, political systems, major world economies, the formation of trade blocs and the regulation of international trade and finance will be studied. The module aims to provide a broad base of knowledge rather than the application of analytical frameworks, which will be studied in “Marketing for emerging markets” and “Strategies for globalization”, where the strategic analysis of industries and markets will be studied. The subject will be based on contemporary cases and seminars, will require students to research using the library and online databases.

1. Internationalization and globalization

1.1. History of international trade and globalization.

2. World economies and international integration

2.1. Developed, developing and transitioning economies

2.2. Comparative Advantages and Mutual Gains with Trade

2.3. History and regulation of international trade

2.4. Regional economies formation

3. The Macroeconomic Environment

3.1. Macroeconomic goals, cycles and growth

3.2. financial markets

3.3. The political and legal environment

3.4. Political-systems around the world

3.4.1. Organizations – Geo-politics/supranational

3.4.2. International-Treaties, human rights, conventions and disputes

3.4.3. Government and Industry Relations

4. International Competitive Environment

4.1. Competitive Market Economy

4.2. international market of forces

5. The Structure of Markets and the Economy

5.1. Governments and markets

5.2. Social and cultural differences

5.3. Technology impact

5.4. Technological revolution

5.5. IP, international patents and standards

5.6. PESTEL analysis

NAO

Brooks, I. Weatherston, J. Wilkinson, G. (2004). The International Business Environment. Prentice Hall

Daniels, J., Radebaugh, L., Sullivan, D. (2021). International Business, Global Edition. Pearson.

Gillespie, A. (2007). Foundations of Economics. Oxford Univ. Press

Morrison, J. (2002). The International Business Environment. Palgrave

Wild, Wild & Han. (2007). International Business. 4th Ed. Pearson.

Palmer,A. & Hartley, J. (2006). The Business Environment. 5th Ed. McGraw Hill

Wall, S & Rees, B. (2004). International Business. 2nd Ed. Prentice Hall

Griffin, R.W. & Pustay, M.W. (2008). International Business. Pearson.