Base Knowledge
Not applicable
Teaching Methodologies
In this curricular unit, the following teaching methods are used:
a) Verbal methods, using exposition, explanation, dialogue, debate, and interrogation;
b) Intuitive methods, using demonstration, audio-visual and written texts;
c) Active methods, using group work and case studies.
Learning Results
Provide students with a set of analytical tools necessary for explaining the phenomena of globalization of markets and production that currently characterize the world economy.
Contextualize International Trade as a branch of Economic Theory and the importance of international trade and foreign direct investment as phenomena of the real economy.
Analyze and interpret statistical data on international trade using quantitative and qualitative indicators.
Study the main explanatory theories of international trade, i.e., major determinants of international trade and the pattern of productive specialization.
Distinguish the different levels of economic integration, comparing the costs and benefits.
Recognize the current challenges for companies in international marketing.
Identify the process and input options in international markets.
Create and control international marketing programs.
Program
1. Economic circuits
2. Economic relations with the World
3. The Portuguese economy in the context of the European Union
4. Implementation formula abroad
5. Trade in emerging markets
6. International marketing
Curricular Unit Teachers
Grading Methods
- - 1 written test - 40.0%
- - Group work - 20.0%
- - 1 written test - 40.0%
- - exame escrito - 100.0%
Internship(s)
NAO
Bibliography
Brito, C. M. e Lencastre, P. (2014). Novos Horizontes do Marketing. Publicações Dom Quixote
Rodrigues, V. et al. (2009). b-Mercator. Publicações D. Quixote
Kotler, P. (2010). Marketing 3.0. Actual Editora
Neves, J. (2019). Introdução à Economia, 9ª edição. Verbo.