Base Knowledge
Agronomy, economics and management
Teaching Methodologies
The development of the theoretical component is carried out using the expository method, using participatory exposure strategies, case studies, practical examples, solving individual or group exercises. Preparation in a monographic working group on international trade constitutes the practical part
Learning Results
This UC aims to provide the student with a detailed knowledge of the functioning of international institutions and the principles of international trade. It also examines the development of international trade, the development of trade policies and instruments, and the effect of national policies on international trade. It identifies the positive and negative effects of globalization and its implications for marketing strategies. The student must acquire skills in international economics, must know the main international policies, calculate and interpret the ratios referring to international policies that influence trade. You should also know how to analyze consumer behavior, know some of the characteristics of consumers in the main markets and know marketing techniques aimed at export markets
Program
International trade, international economy and Indicators applied to international trade. International trade theories: The mercantilist approach; Adam Smith and the concept of absolute advantage; David Ricardo and the concept of comparative advantage. The New Approaches: Theory of relative factor endowment, the Theory of the (international) product life cycle and the Theory of National Competitive Advantage. The effects of opening markets on the economy (profits and losses) World Trade Organization (WTO), the principles and disputes in the WTO. The commercial policies and conflicts of the two Great Blocs and the regional Agreements. DOHA Agenda International Marketing and Consumer Behavior. The dynamics of global trade. International Market Entry Strategies and Market Research. Identification of market segments and marketing mix in an international context.
Curricular Unit Teachers
Grading Methods
- - Avaliação 2: Trabalho e apresentação - 60.0%
- - Avaliação 1: teste escrito - 40.0%
- - Avaliação 1: teste escrito - 40.0%
- - Avaliação 2: Trabalho e apresentação - 60.0%
Internship(s)
NAO
Bibliography
Hirshleifer, J. & Amihai, G. (1992). Price Theory and Apllications. Englewood Cliffs: Preentice – Hall.
Krugman P., Obstfeld M. & Melitz, M. (2015). Economia Internacional. São Paulo: Pearson Education do Brasil.
Lipesy, R., Stilwell., J.A. & Clarke, R. (1988). Práticas de Economia Positiva. Vicens Universidad.
Gaisford, J. & Kerr, W., (2001). Economic Analysis for International Trade Negotiations: The WTO and Agricultural Trade. Cheltenham, U.K.: Edward Elgar.
Kevin, R., Hartely, S., Berkowitz, E. & Rudelius, W. (2007) Marketing, 8th ed. São Paulo: Mc-Graw-Hill.
Tsakok, I. (1990). Agricultural price policy: a practitioner´s guide to partial equilibrium. Ithaca and London: Cornell University Press.