International Trade

Not applicable

In this curricular unit, the following teaching methods are used:

a) Verbal methods, using exposition, explanation, dialogue, debate, and interrogation;

b)  Intuitive methods, using demonstration, audio-visual and written texts;

c) Active methods, using group work and case studies.

At the end of the semester, students should be able to:

Apply a set of analytical tools needed to explain the phenomena of market and production globalisation that currently characterise the world economy.

Interpret international trade as a branch of economic theory, and demonstrate the importance of international trade and foreign direct investment as real economic phenomena.

Analyse and interpret statistical data on international trade – using quantitative and qualitative indicators.

Recognise the main theories explaining international trade, i.e. the main determinants of the pattern of international trade and the pattern of productive specialisation.

Distinguish between different levels of economic integration, comparing costs and benefits. Recognise the current challenges for companies in international marketing

Identify the process and options for entering international markets

Create and control international marketing programmes

1. Economic circuits

2. Economic relations with the World

3. The Portuguese economy in the context of the European Union 

4. Implementation formula abroad

5. Trade in emerging markets

6. International marketing

• - exame escrito - 100.0%

• - 1 written test - 40.0%
• - Group work - 20.0%
• - 1 written test - 40.0%

NAO

Africano, P.A., Afonso, O., Forte, R., Bastro, F., Alves, R., Fonseca, M. (2018). Comércio Internacional Teorias, Políticas e Casos Práticos. Almedina

Amador, J. (2017). Portugal e o Comércio Internacional. FFMS

Brito, C. M. e Lencastre, P. (2014). Novos Horizontes do Marketing. Publicações Dom Quixote

Kotler, P. (2010). Marketing 3.0. Actual Editora

Marques, A. (2023). Comércio Internacional E Crescimento A Longo Prazo: O Contexto Mundial, Notas Sobre Portugal. Almedina

Neves, J. (2019). Introdução à Economia, 9ª edição. Verbo.

Rodrigues, V. et al. (2009). b-Mercator. Publicações D. Quixote