Base Knowledge
Introduction to Pharmacy and Pharmacoepidemiology
Teaching Methodologies
The classes are taught using active and participatory methodologies, using interrogative, expository and demonstrative methods.
Theoretical classes with exposition, development and discussion of the presented material. Theoretical-practical classes with the development of marketing analysis of health products and services and role-playing of the sales force.
Learning Results
Identify and acquire the basic principles of administration and management of health in general and pharmacy in particular.
Identify the technical principles that lead to the economic management of drug stocks at all stages of the drug circuit, whether in hospital pharmacy or community pharmacy.
Respond to society’s demands in the preparation, control, distribution and counseling of medicines, combining economic/financial aspects with the quality of healthcare provision.
Apply basic marketing knowledge in the pharmacy or pharmaceutical laboratory environment. Develop a marketing plan for a product or pharmacy, from its conception to its implementation and future follow-up.
Develop theoretical and practical resources on marketing and enable specialization in the area. Understand the basics of the product sale process.
Program
Logistics and distribution of drugs in the hospital context (FH) Logistics Concept Hospital Supply Concept Medicine cycle and the hospital pharmacy Reception and Packaging/Storage of Medicines in the F.H. Distribution of Medicines in a hospital environment Economic management of drug stocks Concept and objectives of economic management of drug stocks Economic management of a Hospital Pharmacy service Hospital Pharmacy Care Indicators Hospital Pharmacy economic management indicators Community Pharmacy Management/workshop Community Pharmacy Organization From Order to Product Sale user management prescription management Financial management Practical cases in the management of stocks and users.
The role of Marketing
Concepts and Evolution of Marketing
Market Analysis and Studies
Market
Consumers
Preparation of market study
Segmentation and Positioning
Segmentation Criteria
Positioning
The Product and Price
Characteristics of a product
Price definitions
Distribution
The Sales Force
Marketing Strategies
Marketing-MIx
The Marketing Plan
SWOT analysis
The Marketing Business to Business
Relational Marketing
Internet Marketing
Marketing 1.0 to 5.0
Curricular Unit Teachers
Internship(s)
NAO
Bibliography
Mandatory bibliography:
Introdução à Gestão de Organizações. (3ª Edição), 2011. João Lisboa, Arnaldo Coelho, Filipe Coelho e Filipe Almeida. ISBN 9789727883974 Editor: Vida Económica
Manual da Gestão de Stocks-Teoria e prática. Lopes dos Reis. editor: Editorial Presença‧ ISBN: 9789722333078
Logística e Gestão da Cadeia de Abastecimento. José Crespo de Carvalho, & Cols. 2ª Edição. ISBN: 978-972-618-894-0. 724 páginas. Ano de publicação: 2017
Revista TecnoHospital nº81, maio/junho 2017, Logística e farmácia hospitalar
A ARTE DA GESTÃO – MANUAL PRÁTICO PARA A FARMÁCIA
António Hipólito Aguiar. 1ªedição, Janeiro 2023
Editora: Hollyfar — Marcas e Comunicação, Lda.
Coleção: Farmácia Distribuição, Revista Profissional da Farmácia. ISBN: 978-989-53999-0-1
Denis Lindon, Mercator XXI – Teoria e Prática do Marketing, Dom Quixote
Philip Kotler e Kevin Keller – Administração de Marketing, Prentice Hall