Marketing, Commercialization, Regulation and Certification

agronomy, food, environment

A Curricular Unit (CU) is Theory-Practice, gives particular emphasis to research, organization and study conducted by the student and the realization of a working group activities. The classes are organized by applying two techniques: lessons exposure / discussion oriented and stop conducting practical classes in groups of a proposed marketing plan, presented and defended. The UC assesses individual skills, understanding of theoretical concepts concerning the areas of marketing and business analysis, by conducting a written test that representing 40% of the grade of U C. The ability to work in groups, the ability to innovate , leadership and the ability to make use of theoretical skills acquired are evaluated through the preparation, presentation and defense of a marketing plan

In a context where the senior technician is asked a multifaceted profile, this course seeks to introduce the terminology and principles of marketing and trade in order to future technicians providing basic skills in marketing products and know how to apply the rules in this way production for the promotion of organic products, laying the foundation for students to invest in self-education throughout his professional life. It also seeks to encourage the creation of entrepreneurial skills and innovative spirit, both in the business environment or in other organizational contexts. The syllabus enables students to have a level of knowledge that enables technicians to further participate actively in the development of a business and the active participation in organizations and associations of producers working in organic farming

1. Main characteristics of organic products agriculture: historical background and potential advantages
2. The structure of agriculture and processing of agricultural products produced through the mode of Farming
3. Overview of consumption: case studies
4. The national institutional role, the policies of the WTO and EU. Market access
5. Analysis of consumer product profile produced by way of organic farming
6. Structure of the supply chain “channel supply management”
6.1. Domestic Trade, marketing channels and national regulations
6.2 – Import and export: marketing channels and international regulations
7. Marketing Mix Strategies: Theory and application to organic product

• - Avaliação 1: teste escrito - 40.0%
• - Avaliação 2: Trabalho e apresentação - 60.0%

• - Avaliação 2: Trabalho e apresentação - 60.0%
• - Avaliação 1: teste escrito - 40.0%

NAO

COMMUNICATION FROM THE COMMISSION TO THE COUNCIL AND THE EUROPEAN PARLIAMENT, European Action Plan for Organic Food and Farming;

Arbindra Rimal and Wanki , Moon Perceived Risks of Agro-biotechnology and Organic Food Purchase in the United States Selected Paper prepared for presentation at the Southern Agricultural Economics Association Annual Meetings Little Rock, Arkansas, February 5-9, 2005.

Organic Agricultural Products: Marketing and Trade Resources., Special Reference Briefs Series no. SRB 2003http://www.nal.usda.gov/afsic/pubs/OAP/OAP.shtml

Kotler, P. (2014). Principles of Marketing. Pearson Education Limited.

Marketing Trends for Organic Food in the 21st Century , G. Baourakis (Editor)

Barrote, Isabel (2010), MANUAL DE CONVERSÃO AO MODO DE PRODUÇÃO BIOLÓGICO, DIVISÃO DE PRODUÇÃO AGRÍCOLA, 2010,http://www.drapn.min-agricultura.pt/drapn/conteudos/biologia/manual%20