Oral and Written Communication Techniques IV

Portuguese language.

As this is a theoretical-practical curricular unit, regular attendance and active and critical participation from students will be strongly requested during classes.

There will be moments of expository nature, under the responsibility of the teacher, alternating with text analysis and practical exercises.

 Real situations of communication and oral and written expression will be analyzed.

General:

This Curricular Unit aims to provide students with general knowledge associated with the subject – methods, techniques and instruments, through the development of necessary and essential skills for the effective performance of functions in a dynamic and demanding context in which Secretarial and Management and Administration professionals operate.

Specific:

 1. Communication

1.1         Understand the importance of communication in an organization;

1.2         Recognize the different types of communication;

1.3         Recognize the importance of effective communication;

1.4         Identify barriers to communication;

1.5         Know the importance of image in communication;

1.6         Understand the importance of a secretarial professional in the internal communication process;

1.7         Recognize individual interpretation as a crucial factor in communication.

2. Creativity

2.1        Define creativity;

2.2        Know creative thinking;

2.3        Recognize the importance of critical and analytical thinking;

2.4        Identify the essential factors in decision making.

3. Leadership

3.1    Define the concept of leadership;

3.2    Know its importance in the organization and in the activity of a secretarial professional;

3.3    Identify the types of leadership and their results in the organization.

1. Perception

1.1 The process of constructing the subject’s perception of the world;

1.2 The relationship between verbal and non-verbal languages ​​and perception.

2. Motivation

2.1 The importance of motivation as a mobilizer of behavior;

2.2 Theories of motivation.

3. Human communication

3.1 Definition;

3.2 The elements, channels, types and means of communication;

3.3 Communication barriers;

3.4 Language and image.

4. Communication styles

4.1 Interpersonal relationship styles;

4.2 The advantages of the affirmative style.

5. Individual and interpersonal behavior within the organization

5.1 Individual behavior within organizations;

5.2 Principles for effective management of the organization.

6. Audiences of an organization

6.1 Definition and characterization of an organization’s audiences;

6.2 Communication strategies for different audiences.

7. Communication in the Management and Administration Secretariat

7.1 Organizational and strategic communication;

7.2 Types of communication and support;

7.3 New tools: Web 2.0.

8. Communicate in Public

8.1 Public speaking;

8.2 Prepare communication;

8.3 Assistants;

8.4 Non-verbal communication;

8.5 Know how to manage unforeseen events.

NAO

Cardim, José Casqueiro (2007). O universo das profissões:  da qualificação às competências e à evolução profissional.  Lisboa:  Instituto Superior de Ciências Sociais e Políticas, 224 p.

Gonçalves, C. M. (2008). Análise sociológica das profissões: principais eixos de desenvolvimento. Faculdade de Letras da Universidade do Porto

Keller, K. (2012) Comunicação organizacional, sobrevivência empresarial. 3.ª ed. São Paulo: Olho d’Água

Lampreia, J. M. (1992) Comunicação empresarial – as relações públicas na gestão. Lisboa: Texto editora.

Rego, A. (1998) Liderança nas organizações: teoria e prática. Aveiro: Universidade de Aveiro.

Rego, A. (1999). Comunicação nas organizações. Lisboa: Edições Sílabo.

Santos, M. (1989) A comunicação dentro e fora da empresa. Porto: Porto Editora.

Bercovici., &Derouet, G. (1999). Secretárias: A arte de comunicar e negociar (pp. 107-129). Mem Martins: Edições Cetop.

Morgan, N. (2001). The kinesthetci speaker: Putting action into works. Harvard Business Review, 113-120.